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Marketing Writer
Lunella Biotech Inc.
Ottawa, CAN
Full-time
Mid · 4+ years experience
Hybrid
Discovered 2 days ago
Role Overview
The Marketing Writer is responsible for the words behind BUMP's brand and the campaigns we run for our customers, across everything from short-form promotional messaging to long-form content and sales materials.
This role sets the tone for each campaign and makes sure it holds up wherever an audience encounters it, working shoulder to shoulder with designers and paid media so the writing, the visuals and the media buy tell the same story.
It's a fit for a writer who can move between brand voices and formats quickly, and who understands how marketing decisions are made.
Full Job Posting
Responsibilities
- Write ad copy, email and SMS, and organic social for partners and for BUMP
- Draft web copy for partner sites and our own, plus copy that lives inside graphics and creative assets
- Produce one-pagers, reports, blogs and sales/marketing collateral [
- Develop the "voice" and key messaging for a campaign and keep it consistent across every channel
- Partner with designers and paid media to align copy with the creative and the media plan
- Adapt tone by audience and partner
- Mandatory Qualifications
Minimum Qualifications
- Post-secondary education in marketing, communications, journalism, English or a related field
- 2 years of professional writing experience in an agency, in-house marketing team or brand environment
- A portfolio showing range across short-form promotional copy and longer-form content
- Working knowledge of:
- How marketing campaigns are planned, funded and measured
- Brand voice development and messaging frameworks
- Email and SMS marketing conventions and strategy
- Organic and paid social platform formats and character limits
- SEO fundamentals and writing for the web
- Editorial standards, self-editing and proofing
- Experience writing from a creative brief and taking direction from designers, media planners and clients
- Ability to manage several deadlines at once and work in a shared project management tool
- Legally eligible to work in Canada
- Fluent in English (speak, read, write)
- Ability to travel as required (approx. 1 week/year)
- Working knowledge of: How marketing campaigns are planned, funded and measured Brand voice development and messaging frameworks Email and SMS marketing conventions and strategy Organic and paid social platform formats and character limits SEO fundamentals and writing for the web Editorial standards, self-editing and proofing
- Fluent in French (speak, read, write)
- 4 years of writing experience, including work for external clients or partners
- Experience in professional sports, charitable fundraising, or lottery and gaming
- Experience writing for regulated or compliance-sensitive marketing
- Copywriting experience for paid media, including testing subject lines, headlines and ad variants
- Comfort reading campaign performance data and using it to sharpen the next round of copy
- Hands-on experience with a CMS or email platform (Webflow, Shopify, WordPress, Klaviyo or similar)
- Hands-on experience with web design, graphic design or paid social (Meta) campaign management
Preferred Qualifications
- Fluent in French (speak, read, write)
- 4 years of writing experience, including work for external clients or partners
- Experience in professional sports, charitable fundraising, or lottery and gaming
- Experience writing for regulated or compliance-sensitive marketing
- Copywriting experience for paid media, including testing subject lines, headlines and ad variants
- Comfort reading campaign performance data and using it to sharpen the next round of copy
- Hands-on experience with a CMS or email platform (Webflow, Shopify, WordPress, Klaviyo or similar)
- Hands-on experience with web design, graphic design or paid social (Meta) campaign management
- Equal Opportunity Statement
- Our organization is committed to employment equity and diversity in the workplace. We actively encourage applications from women, Indigenous Peoples, persons with disabilities, members of visible minorities, and LGBTQ2+ individuals.
- We are dedicated to removing barriers and fostering an inclusive workplace that reflects society and we are committed to providing an accessible and inclusive recruitment process in accordance with the Accessibility for Ontarians with Disabilities Act (AODA).
- If you require accommodation at any stage of the hiring process, please contact us at [email protected] so that appropriate arrangements can be made.
- AI Use in Recruitment Statement
- As part of our commitment to transparency and fairness in hiring, we disclose that artificial intelligence (AI) tools may be used at certain stages of our recruitment process. These tools assist in tasks such as resume screening, candidate matching, and interview scheduling. All AI-assisted decisions are subject to human oversight to ensure fairness, accuracy, and compliance with applicable laws.
- We are committed to the responsible, transparent, and accountable use of AI, in alignment with Ontario’s Responsible Use of Artificial Intelligence Directive and the requirements under the Working for Workers Four Act. This includes taking steps to mitigate bias, protect candidate privacy, and ensure that AI does not unfairly influence hiring outcomes.
- If you have questions or concerns about how AI is used in our hiring process, please contact us at [email protected].
- BUMP provides secure charitable lottery and fundraising platform solutions to most recognizable professional sports foundations and well-known and distinguished not-for-profits across North America. Our Mission is to be the most valued partner to charities and not-for-profits, providing fundraising products, services, and creativity, with the goal to maximize charitable revenue. Our Vision is to be the world's leader in fundraising solutions helping our partners significantly change people's lives and communities for the better.
- At BUMP we seek long-term relationships with our employees and recognize and reward them with a competitive total compensation package that includes:
- An industry-leading defined contribution pension plan with company matching contributions (up to 5%) and payment of service fees;
- Best-in-class health, medical, and life insurance benefits;
- Access to virtual and telehealth services and apps; and
- Very progressive fertility, adoption, and surrogacy benefits to support all definitions of family.
About Lunella Biotech Inc.
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