Marketing Specialist- UAE National

Overview

Digital Marketing Strategy

• Support the Section Head in developing and implementing the overall marketing strategy.
• Lead the development and execution of digital design, content production, and data management strategies with a strong focus on analytics and customer experience.
• Design and implement social media strategies aligned with departmental strategic objectives.
• Develop and manage the organization’s website end-to-end.
• Monitor industry trends, benchmarking standards, and audience preferences.
• Create, edit, publish, and share engaging daily content (e.g., text, images, videos, news).
• Collaborate with internal teams to ensure brand consistency across all channels.
• Manage external website and digital agencies to ensure high-quality service delivery.
• Plan and execute brand awareness initiatives such as campaigns, promotions, and competitions.
• Stay up to date with the latest digital technologies, trends, and tools in web and marketing.

General Responsibilities

• Perform any other duties related to the role as requested by the direct manager.
• Ensure compliance with organizational policies, procedures, and standard operating guidelines.
• Demonstrate adherence to organizational values and ethics at all times.
• Contribute to continuous improvement initiatives to enhance efficiency, productivity, and cost-effectiveness.

Internal

• Relevant departments and internal stakeholders

External

• Creative and marketing agencies
• Website management agencies
• Partners, stakeholders, and service providers
• Government entities and relevant authorities

Qualifications

• Bachelor’s degree in Marketing, Media, Communications, or a related field
• Master’s degree is preferred

Experience

• Minimum of 3–5 years of experience in marketing, communications, or a related field

Skills

• Fluency in English (spoken and written)
• Arabic is preferred but not mandatory
• Proficiency in Microsoft Office (PowerPoint, Word, Excel)
• Strong organizational skills and attention to detail
• Ability to manage tasks and meet deadlines effectively