Marketing Specialist

Detasad

Marketing Specialist

Digital Content & Social Media Management

• Develop, manage, and publish engaging content across DETASAD’s digital channels, primarily LinkedIn and Instagram, in both Arabic and English.
• Create and maintain content calendars to ensure consistent and strategic communication.
• Design, adapt, and optimize marketing materials and visual assets using available design tools.
• Monitor content performance and recommend improvements to enhance engagement and lead generation outcomes.

Lead Generation & Prospecting

• Identify, research, and engage potential customers through LinkedIn, email campaigns, and other digital outreach channels.
• Build and maintain target prospect lists aligned with DETASAD’s solutions and services.
• Initiate conversations with prospective clients, assess business needs, and qualify opportunities.
• Develop relationships with decision-makers and key stakeholders to generate sales opportunities.

Customer Relationship Management

• Conduct regular follow-up calls and engagement activities with existing customers.
• Maintain strong relationships with customer contacts to identify new business needs, upselling opportunities, and referrals.
• Record customer interactions and insights accurately within the company’s CRM or designated tracking systems.
• Collaborate closely with internal teams to ensure customer feedback and opportunities are effectively communicated.

Lead Qualification & Handoff

• Qualify leads based on predefined criteria and business potential.
• Document all relevant prospect and opportunity information before transferring qualified leads to the Digital Sales team.
• Ensure seamless handoff and coordination with sales representatives.
• Monitor lead progression through the qualification stage and confirm successful transfer to the sales team.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 0 - 2 years of relevant experience, Fresh graduates are encouraged to apply.
• Fluency in Arabic and English, both written and spoken.
• Strong communication, presentation, and interpersonal skills with the ability to engage confidently with customers and prospects.
• Familiarity with social media platforms, particularly LinkedIn, as a business networking and lead generation tool.
• Strong organizational skills and attention to detail.
• Basic graphic design and content creation skills are considered an advantage.
• Self-motivated, results-oriented, and comfortable working in a target-driven environment.