Marketing Specialist

About This Role

Syntys is a leading data center provider specializing in the design, construction, and management of data centers, catering to hyperscalers, AI infrastructure, and colocation wholesale providers across the MENA region. With a presence in more countries than any other provider in the region, Syntys is committed to delivering scalable, secure, and efficient digital infrastructure solutions. Our offerings include colocation and built-to-suit facilities, meticulously tailored to meet the growing demands of the industry. In this capacity, Syntys plays a pivotal role in supporting the region’s economic growth by fostering innovation and attracting investment in the digital economy.

The Marketing Specialist executes integrated marketing and communications activities that strengthen the Syntys brand, drive demand generation, and contribute to sales pipeline development across priority markets, working collaboratively with marketing leadership.

This role is hands-on and execution-driven, covering digital marketing, content, events, and marketing operations, while working closely with sales, partners, and internal stakeholders. It requires both data center understanding and marketing expertise.

Responsibilities

Digital Marketing & Demand Generation

• Plan and execute integrated digital campaigns across LinkedIn, email, website, and landing pages to drive both brand awareness and qualified lead generation
• Develop campaign strategies targeting hyperscalers, AI infrastructure providers, and wholesale colocation customers
• Own campaign performance tracking and optimization, delivering regular insights and recommendations for improvement

Content Development & Communications

• Create technically accurate, commercially compelling content including social media, blog articles, case studies, whitepapers, newsletters, and sales presentations
• Adapt and localize messaging for different markets while maintaining technical precision and brand consistency
• Develop content that demonstrates deep understanding of data center infrastructure, cloud services, and AI workload requirements

Events & Field Marketing

• Lead end-to-end execution of customer, partner, and industry events including logistics, vendor management, content development, and pre/post-event communications
• Manage Syntys presence at third-party conferences, sponsorships, and industry associations
• Coordinate joint marketing initiatives with partners, ensuring aligned timelines and quality execution

Sales Enablement & Collaboration

• Develop and maintain sales enablement materials that help teams articulate Syntys value proposition to technical and executive audiences
• Partner with Sales and Presales teams to align marketing activities with commercial priorities and pipeline development
• Create competitive intelligence summaries and market insights

Marketing Operations

• Maintain marketing asset libraries and digital platforms, ensuring brand consistency and content accuracy
• Track and report on marketing KPIs including campaign performance, lead quality, engagement metrics, and event ROI
• Manage relationships with external agencies, vendors, and contractors as needed

Qualifications

• 5+ years' of marketing experience
• Bachelor's degree in Marketing, Communications, Business, or related field
• Proven track record executing digital marketing campaigns, particularly on LinkedIn and professional platforms
• Hands-on experience coordinating events, from intimate customer sessions to large industry conferences
• Excellent project management skills with ability to manage multiple priorities simultaneously
• Proficiency with marketing technology, analytics tools, and productivity platforms (including AI-powered efficiency tools)
• Experience in MENA markets and understanding of regional culture
• Multilingual capabilities (English required; Arabic a strong advantage)