Marketing

Group Overview

• Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design & development centers and a host of facilities in the Middle East and other countries.
• _alfanar Building Systems_
• alfanar Construction is classified as a Grade I contractor by the Contractors Classification Committee of the Government of Saudi Arabia.
• alfanar Building Systems manufactures and markets a variety of building construction products and systems. .
• _The core manufacturing activities of the industries operating under alfanar Building Systems are:_
• Façade cladding, glazing systems and architectural aluminum products
• Precast concrete products and architectural elements
• Real estate development

Job Purpose

Key Accountability Areas

• Implements digital marketing campaigns including lead generation, and remarketing campaigns on different platforms in coordination with sales and marketing teams.
• Executes organic search tactics for Google and other search engines like Bing
• Works with content and marketing teams to drive Search engine optimizatio "SEO" in content creation and promotion
• Executes a proactive social media content calendar that is consistent with the company’s brand voice and supports the company’s online and offline marketing and public relations efforts, including: brand awareness, sales initiatives and special events
• Collaborates with eCommerce and/or marketing team members in executing social media components related to current promotions, lead generation and reengagement campaigns
• Engages with users across various platforms; where necessary act as the voice of alfanar customer service
• Monitors, response to and resolves social media-specific consumer inquiries/complaints in a timely and professional according to the SLA
• Monitors trends in social media channels, tools, and metrics and appropriately applies that knowledge to increase the effectiveness of the company’s social media efforts.
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

HR Proficiency

• Ability to obtain updated soft and technical skills related to the job
• To have a vision and a plan for the career path and how to achieve it.

Delivery

• Perform the planned activities to meet the operational and development targets as per delivery schedules.
• Utilize resources effectively to achieve objectives within efficient cost and time.
• Provide a periodic report formatted by detailing the deviation and execution of planned tasks.

Problem-Solving

• Solve any related problems arise and escalate any complex operational issues.

Quality

• Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.

Business Process Improvements

• Coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.

Compliance

• Comply to related policy and procedures and work instructions.

Health, Safety, and Environment

• Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.