Marketing Operations Manager

Position overview

Responsibilities

• Own portfolio marketing operations, including process design, lifecycle management, measurement frameworks, and systems alignment.
• Implement AI-enabled automation, segmentation, reporting, and workflow improvements with responsible AI governance.
• Align tooling, lifecycle definitions, governance, and execution standards with central Marketing Operations, Sales, and Product Marketing.
• Maintain lead capture, routing, scoring, and lifecycle frameworks for data integrity and seamless Sales handoff.
• Build reporting and dashboards covering campaign performance, experiments, lifecycle conversion, pipeline impact, and marketing ROI.
• Set campaign tracking, automation, UTM governance, and measurement standards.
• Support rapid experimentation while maintaining governance, compliance, privacy, brand standards, and platform integrity.
• Identify operational gaps and recommend scalable solutions.

Minimum qualifications

• 5–8 years of marketing operations or marketing technology experience in a B2B environment.
• Strong working knowledge of CRM-based marketing ecosystems, including hands-on Salesforce experience.
• Experience designing or maintaining lead capture, routing or scoring, lifecycle stages, and Sales handoff processes.
• Ability to translate marketing strategy and experimentation into scalable frameworks and measurable outcomes.
• Strong analytical and problem-solving skills.
• Experience working with Sales, RevOps, and centralized operations teams in a B2B go-to-market environment.
• Strong communication and documentation skills; able to enable cross-functional adoption.
• Comfort working independently amid ambiguity and influencing without direct authority.

Preferred qualifications

• Experience supporting marketing for new products, emerging business areas, or incubation-stage initiatives.
• Hands-on experience with marketing automation platforms such as Marketo and project management tools such as Airtable.
• Experience applying AI in marketing operations beyond basic productivity use cases.
• Familiarity with data governance, privacy standards, and responsible AI practices in marketing.
• Experience in matrixed or globally distributed teams.
• Exposure to AECO, construction, manufacturing, or industrial technology.

Salary transparency

• For Canada-based roles, the expected starting base salary is CAD 75,000 to CAD 110,000.
• Offers depend on experience and geographic location and may exceed the stated range; compensation may also include annual cash bonuses, commissions for sales roles, stock grants, and benefits.

Onboarding

• The role may require in-person onboarding and/or in-person identity verification.