Marketing Operations Manager

Position overview

Responsibilities

• Owns portfolio marketing operations, including process design, lifecycle management, measurement frameworks, and systems alignment.
• Implements AI-enabled automation, segmentation, reporting, and workflow improvements with responsible AI governance.
• Aligns tooling, lifecycle definitions, governance, and execution standards with Marketing Operations, Sales, and Product Marketing.
• Maintains lead capture, routing, scoring, lifecycle, and Sales handoff frameworks that support data integrity.
• Develops dashboards and reporting for campaigns, experiments, lifecycle conversion, pipeline impact, and marketing ROI.
• Sets campaign tracking, automation, UTM governance, measurement, privacy, brand, compliance, and platform integrity practices.
• Identifies operational gaps and recommends scalable solutions.

Minimum qualifications

• 5–8 years of marketing operations or marketing technology experience in a B2B environment.
• Strong CRM-based marketing ecosystem knowledge, including hands-on Salesforce experience and reliable lead flow, data integrity, and reporting.
• Experience with lead capture, routing/scoring, lifecycle stages, and Sales handoff processes.
• Ability to translate marketing strategy and experimentation into scalable frameworks and measurable outcomes.
• Strong analytical, problem-solving, communication, and documentation skills.
• Experience partnering with Sales, RevOps, and centralized operations teams in B2B go-to-market settings.
• Able to work independently amid ambiguity and influence without direct authority.

Preferred qualifications

• Experience supporting new products, emerging business areas, or incubation-stage initiatives.
• Hands-on experience with Marketo and project management tools such as Airtable.
• Experience applying AI in marketing operations beyond basic productivity use cases.
• Familiarity with data governance, privacy, and responsible AI practices in marketing.
• Experience with matrixed or globally distributed teams; exposure to AECO, construction, manufacturing, or industrial technology.

Compensation

• For Canada-based roles, Autodesk expects a starting base salary between CAD 75,000 and CAD 110,000; offers depend on experience and geographic location and may exceed this range.
• Compensation may also include annual cash bonuses, sales commissions where applicable, stock grants, and benefits.

Onboarding

• The role may require in-person onboarding and/or in-person identity verification.

About Autodesk