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Marketing Manager, Transactions & Private Equity

Grant Thornton (US)
Appleton, USA
Full-time
Hybrid
$104,000
Discovered 1 months ago
B2B marketingIntegrated marketing campaignsGo-to-market strategyContent marketingThought leadershipEvent marketing

Full Job Posting

Role Overview

The Transactions and PE Marketing Manager supports the execution of marketing programs that drive awareness, client engagement, and pipeline growth for the firm's transactions advisory practice.

The role increases penetration of firm services through the private equity channel.

Working closely with Advisory leadership and the marketing team, this role helps translate business priorities into targeted campaigns, thought leadership initiatives, alliance marketing activities, and go-to-market programs.

The position focuses on implementing integrated marketing efforts across priority offerings and sectors, coordinating content and campaign execution, and ensuring alignment with firmwide marketing initiatives.

Ideal for a collaborative, execution-oriented marketer with experience in professional services or B2B environments who thrives in a fast-paced, matrixed organization and can manage multiple initiatives simultaneously.

Key Responsibilities

  • Support the planning and execution of go-to-market campaigns aligned to priority transactions and private equity offerings, in coordination with overall firm marketing priorities.
  • Coordinate integrated marketing campaigns across digital, content, events, and thought leadership channels.
  • Work across interdisciplinary marketing functions to ensure brand alignment, campaign coordination, and marketing asset integration.
  • Manage development and distribution of transactions and PE-focused marketing content including insights, case studies, and campaign materials.
  • Coordinate with business leaders, internal subject matter experts, business and marketing teams to deliver unique POVs, campaign assets and programs that address client needs.
  • Collaborate with Audit, Tax, and other advisory teams to broaden solution penetration within the private equity channel's firms and portfolio companies.
  • Track and report on campaign performance metrics such as engagement, lead generation, and pipeline contribution, using metrics to recommend alternative strategies if necessary.
  • Maintain campaign calendars, coordinate project timelines, and ensure marketing initiatives are delivered on schedule.
  • Identify opportunities to improve campaign effectiveness, marketing processes, and overall program efficiency.
  • Other duties as assigned.

Technical Skills and Qualifications

  • Bachelor's degree in Marketing, Business, Communications or related field; MBA preferred.
  • 5-7 years of marketing experience with at least 3 years in B2B professional services, preferably in professional services, consulting or advisory environments.
  • Experience or knowledge of private equity and transaction services is a plus.
  • Thorough understanding of various marketing channels and their relevance to achieving strategic business goals.
  • Strong written and verbal communication skills with ability to create compelling content and presentations.
  • Excellent project management, critical thinking, and organizational skills with strong attention to detail.
  • Highly collaborative and able to work within and through teams to achieve stated goals.
  • Demonstrated ability to be a trusted business partner, consistently sought out for advice by colleagues and stakeholders.
  • Innovative and creative approach to developing work products and solving complex problems.
  • Commitment to actively learning and adopting best practices from across the team.
  • Ability to thrive in a high-growth, matrixed organization with shifting priorities.
  • Advanced skills with Microsoft applications: Outlook, Word, Excel and PowerPoint.

Compensation

  • The base salary range for this position is between $104,000 and $156,000.
  • Placement within the pay range is at Grant Thornton's discretion and is based on multiple factors, including job-related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity.
  • Compensation decisions are dependent upon the facts and circumstances of each position and candidate.

Work Model

  • Consistent with the firm's hybrid work model, this position will require in-person attendance at least three days per week, either at a GT office or client site.
  • Whether it's your work location, weekly schedule, or flex time off, we empower you with the options to work the way that it best serves your clients and your life.

Benefits

  • Personalized and comprehensive benefits that recognize and empower all identities, roles and aspirations.
  • Employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program.
  • Interns and seasonal employees are not eligible for bonus compensation.

About Grant Thornton

Grant Thornton believes in making business more personal and building trust into every result for clients and employees.

In the U.S., Grant Thornton delivers professional services through two specialized entities: Grant Thornton LLP, a licensed CPA firm providing audit and assurance services, and Grant Thornton Advisors LLC, which exclusively provides non-attest offerings including tax and advisory services.

In 2025, Grant Thornton formed a multinational, multidisciplinary platform with Grant Thornton Ireland.

The platform has $2.7 billion in revenues and more than 50 offices spanning the U.S., Ireland and other territories, with 12,000 professionals.

Grant Thornton is part of the Grant Thornton International Limited network, which provides access to its member firms in more than 150 global markets.

Application Notes

  • If you apply and are selected to interview, a Grant Thornton team member will reach out to you to schedule a time to connect.
  • Grant Thornton promotes equal employment opportunities and provides reasonable accommodation when requested by a qualified applicant or employee with a disability.

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