Manager, Demand Operations

Role Summary

Lead Management & Pipeline Enablement

• Manage the inbound lead process end-to-end, including intake, qualification, prioritization, assignment, and progression of qualified opportunities through established service-level expectations.
• Coordinate engagement with leaders while ensuring timely acceptance, preparation, and participation.
• Drive rapid client engagement and meeting execution, facilitating outreach, scheduling, briefing materials, stakeholder coordination, and follow-through to achieve target response and meeting timelines.
• Maintain process governance, reporting, and pipeline integrity, ensuring CRM records, opportunity data, activity tracking, action items, and status updates are complete, accurate, and current while monitoring adherence to lead management SLAs and escalation requirements.

Demand Program Execution

• Plan and execute integrated demand generation campaigns aligned to priority solutions, industries, and accounts.
• Coordinate digital, content, events/webcasts, nurture, and account-based tactics to deliver qualified demand.
• Manage timelines, deliverables, and execution to ensure on-time, high-quality launches.

Measurement & Continuous Improvement

• Track and report on demand program performance, focusing on pipeline creation, progression, and conversion.
• Identify gaps, drop-offs, and opportunities to improve effectiveness and efficiency.
• Apply test-and-learn approaches to strengthen future campaigns.

Tools, Data & AI Enablement

• Use standard demand generation tools, templates, and reporting to ensure consistency and transparency.
• Apply AI-enabled tools responsibly to accelerate execution, targeting, and performance insights.
• Maintain strong data hygiene to support accurate pipeline visibility.

Qualifications

• 5-7 years of experience in demand generation or integrated B2B marketing.
• Demonstrated ability to execute programs tied to pipeline outcomes.
• Strong project management and cross-functional collaboration skills.
• Data-literate with the ability to translate metrics into actions.
• Bachelor's degree in Marketing or other relevant field, equivalent experience acceptable as well.
• Professional services or solution-based marketing experience preferred.
• Exposure to account-based or priority account demand models preferred.
• Familiarity with CRM and marketing automation concepts preferred.

Compensation

• The base salary range for this position is between $112,000 and $181,440.
• Placement within the pay range is at Grant Thornton's discretion, based on job-related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity.

Work Environment

• Consistent with the firm's hybrid work model, this position will require in-person attendance at least three days per week, either at a GT office or client site.
• Approved office locations can be found below.

About Grant Thornton

Benefits

• Personalized and comprehensive benefits that recognize and empower all identities, roles and aspirations.
• Employees may be eligible for a discretionary, annual bonus based on individual and firm performance.
• Interns and seasonal employees are not eligible for bonus compensation.