Marketing Manager

Responsibilities

• Marketing strategy and planning
• Turn business goals into a plan that the marketing team can act on
• The plan will be updated periodically and it involves defining the audience, marketing campaigns, choosing the most suitable channels (conferences and events, social media, SEO, email marketing, paid advertisement, word-of-mouth), and deciding how to use resources to achieve the business goals
• Brand, Content, and Campaign management
• Craft compelling, differentiated messaging and value propositions tailored to CEOs, CFOs, private equity partners, and investment bankers
• Manage our online, LinkedIn, and in-person presence, and promote our teams financial thought leadership
• Manage and support the creation of internal thought leadership that supports our current content strategy and use to move prospects through every stage of the pipeline
• Oversee and get involved in the execution of various campaigns, coordinate with the people involved, manage timelines and ensure the work stays within budget
• Monitor campaign results and make changes based on data insights to improve results
• Work with the sales team to execute a keep warm strategy for our lead and customer base so that when our services are needed, we are who they think of first
• Market and customer research
• Conduct market research and use customer data, competitor activity and previous campaign results to understand demand, customer needs, and make better decisions
• Use research to understand whether customers are losing interest, what they value most, or where the buying experience creates friction, to assist the company to improve the customer experience
• Team and stakeholder leadership
• Manage performance and mentor a Marketing Analyst and marketing interns/co-ops
• Manage external vendor relationships: PR, website management and digital marketing, partnering with professional associations
• Collaborate with Sapling leadership, consulting, sales, and administrative team to accomplish Sapling’s growth goals
• As the company grows work on building a larger high-performing marketing team
• Budget management
• Ensure available marketing budget is used effectively. Decide budget allocation across campaigns and channels and monitor spending as it progresses
• Plan and manage budget based on results as they are coming in, to maximize returns across campaigns and channels
• Performance measurement
• Collect and analyze results data to measure performance against original goals, and use lessons to improve results on current and future initiatives
• Define the right metrics to measure objectives, a campaign focused on lead generation might be assessed through qualified leads and conversion rates, while a sales campaign may place more weight on revenue and return on investment
• Skills & Qualifications
• 5+ years of prior marketing experience, with a strong preference for candidates with experience in consulting, professional services settings, or B2B services
• Understanding a B2B buyer journeys, demand generation, lead nurturing, and conversion optimization
• Proven ability to develop sharp messaging and positioning for complex, multi-stakeholders services
• Strong track record for managing people, projects, and budgets with successful measurable outcomes
• A self-starter with high creative standards who takes ownership and is comfortable working in a high-performance, fast-paced environment
• Excellent verbal and written communication skills
• Strong understanding of and experience using CRM systems, marketing automation platforms, and digital analytics
• APPLICATION DETAILS
• Start Date: ASAP
• Location: Toronto
• Compensation Range: CAD $100-$140k
• Job Type: Permanent, full-time
• Application Materials:
• Resume
• Cover Letter (non-AI) focusing on your career achievements and goals and how they will help make you successful in the role
• Answering a couple of questions on our online form
• Portfolio or Relevant Work Examples
• We do not use AI to review your application. When it is reviewed, it is reviewed by a human being, likely a senior one, at Sapling.
• Sapling Financial Consultants is an equal opportunity employer that is committed to inclusion and diversity.