Marketing Manager
Role Overview
Marketing Manager will shape Sapling's brand as it grows and support its goal to expand the business.
The role combines strategic planning and hands-on execution for a professional services firm seeking to differentiate its brand and capture market share.
Key Skills for This Role
Full Job Posting
About Sapling
Sapling Financial Consultants is a Toronto-headquartered management consulting firm founded in 2015, serving clients across North America.
The firm provides financial modelling, due diligence, interim FP&A, and data analytics services to mid-market and investment-related clients.
Position summary
Marketing Manager will shape Sapling's brand as it grows and support its goal to expand the business.
The role combines strategic planning and hands-on execution for a professional services firm seeking to differentiate its brand and capture market share.
Candidate profile
- Significant marketing experience and strong business acumen.
- Experience in consulting, professional services, or a high-performance services-based business.
- Strategic, hands-on leadership suited to a small, growing team.
Marketing strategy and planning
- Translate business goals into actionable plans for audiences, campaigns, channels, and resources.
- Select appropriate channels, which may include conferences and events, social media, SEO, email marketing, paid advertising, and word of mouth.
Brand, content, and campaigns
- Develop differentiated messaging for CEOs, CFOs, private equity partners, and investment bankers.
- Manage online, LinkedIn, and in-person presence and promote team financial thought leadership.
- Support internal thought leadership and content that moves prospects through the pipeline.
- Coordinate campaign execution, contributors, timelines, and budgets.
- Monitor results and adjust campaigns based on data insights.
- Partner with sales on lead and customer nurture strategies.
Market and customer research
- Conduct market research using customer data and competitor activity.
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