Marketing Manager
Role Overview
Marketing Manager on the Brand Creative team, reporting to the Head of Brand Creative.
Executes organization-wide communications and campaigns to support sales, revenue, and Pilot Coffee Roasters and Bridgehead Coffee brands.
The role is listed at 50 Wagstaff Dr. / Cafe Network in Toronto, with regional travel to cafes and events and occasional Canadian travel.
Key Skills for This Role
Full Job Posting
Role overview
Marketing Manager on the Brand Creative team, reporting to the Head of Brand Creative.
Executes organization-wide communications and campaigns to support sales, revenue, and Pilot Coffee Roasters and Bridgehead Coffee brands.
The role is listed at 50 Wagstaff Dr. / Cafe Network in Toronto, with regional travel to cafes and events and occasional Canadian travel.
Salary
- Salary range is $85,000–$90,780 per annum.
People leadership and communications
- Direct, coach, and mentor the Photographer & Social Media Coordinator and Brand Coordinator; help develop team capacity and an inclusive culture.
- Execute communications for the coffee calendar, product launches, and cafe promotions as directed by the Head of Brand Creative.
- Align communications with business goals and maintain brand tone across social media, email, website, and internal communications.
- Partner with Operations, People & Culture, and Cafe teams to align internal and external messaging.
Brand, partnerships, and budgets
- Collaborate on social media content calendars and oversee production and distribution of external print collateral and brand materials.
- Support external branding, PR protocols, and public communications.
- Execute loyalty program communications and coordinate agencies, vendors, partners, charitable initiatives, and community events.
- Track marketing communications expenditures and financial forecasts, and monitor coffee industry and Restaurant Canada developments.
Must-have qualifications
- 3–5 years of marketing experience; CPG or Food & Beverage experience is preferred.
- At least 2 years leading, coordinating, or mentoring creative team members, or experience in a communications role.
- Post-secondary degree or diploma in Marketing Communications or a related field.
- Strong project management, budgeting, and multi-channel marketing expertise.
- Exceptional written and verbal communication, analytical, and problem-solving skills.
- Flexibility for regional travel across cafes and events and occasional travel in Canada.
Nice to have
- High emotional intelligence, relationship management, and coaching skills.
- Self-starter mindset, initiative, and creative problem-solving.
- Passion for specialty coffee culture and community engagement.
About the company
Pilot Coffee Roasters and Bridgehead Coffee operate cafes across Toronto and Ottawa and serve wholesale accounts across Canada.
Pilot is a specialty roastery, training provider, and cafe operator; Bridgehead is a fair-trade coffeehouse with an Ottawa community.
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