Marketing Manager & Specialist

A. Marketing Strategy & Planning

• Develop and execute the company’s annual marketing strategy aligned with revenue targets
• Plan and manage marketing budgets, ensuring optimal ROI across all campaigns and initiatives
• Build quarterly marketing calendars tied to key business events (CABSAT, Ramadan, GITEX, Year-End)
• Conduct market research, competitive analysis, and customer insights to inform strategy
• Develop go-to-market strategies for new product launches and brand introductions

B. Digital Marketing & E-Commerce Support

• Oversee all digital marketing channels: SEO, SEM, social media, email marketing, and content marketing
• Drive traffic and conversion optimization for the company’s e-commerce platforms (website, Amazon, Noon)
• Manage paid advertising campaigns (Google Ads, Meta Ads, TikTok) with measurable KPIs and ROAS targets
• Develop and execute CRM strategies to improve customer retention and lifetime value
• Monitor and report on website analytics, social media performance, and campaign metrics

C. Brand Management & Communications

• Maintain and elevate the company’s brand identity, messaging, and visual standards across all touchpoints
• Manage relationships with partner brands and coordinate co-marketing initiatives
• Oversee creation of all marketing collateral: catalogs, brochures, datasheets, presentations, and videos
• Manage public relations, press releases, and media outreach in the UAE and regional markets
• Position the company as a premium, trusted brand at industry events and trade shows

D. Trade Shows, Events & Activations

• Plan and manage the company’s presence at major trade shows and exhibitions (CABSAT, GITEX, BroadcastAsia)
• Organize in-store activations, product demos, and customer engagement events across retail locations
• Coordinate with sales teams on event-driven lead generation and follow-up campaigns
• Manage event budgets, logistics, booth design, and post-event ROI analysis

E. Team Leadership & Coordination

• Lead and mentor the marketing team (Social Media Executive, SEO/Website Executive, E-Commerce/Content Executive)
• Establish clear KPIs, weekly reporting cadences, and performance review processes for team members
• Coordinate cross-functionally with Sales, Product, and Operations teams to align marketing with business goals
• Manage external agencies, freelancers, and vendors (design, photography, video production, media buying)

F. Analytics, Reporting & ROI

• Build and maintain marketing dashboards tracking campaign performance, lead generation, and ROI
• Provide weekly and monthly performance reports to GM with actionable insights
• Track marketing spend vs. revenue contribution across all channels
• Use data-driven insights to continuously optimize campaigns and resource allocation

Job Type: Full-time