Brand Manager
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Key skills for this role
About the Role
. Brand \& Product Management * Lead end\-to\-end brand management for the brand across all Company sales channels (Retail, Wholesale, E\-Commerce, Export, Corporate, Organised Retail) * Develop and execute brand strategy, positioning, and product roadmap aligned with Company revenue targets * Manage full product lifecycle from concept ideation to launch, pricing, and phase\-out * Oversee product packaging, branding, compliance, and certification requirements B. OEM / White
Key Skills for This Role
Full Job Posting
. Brand & Product Management
- Lead end-to-end brand management for the brand across all Company sales channels (Retail, Wholesale, E-Commerce, Export, Corporate, Organised Retail)
- Develop and execute brand strategy, positioning, and product roadmap aligned with Company revenue targets
- Manage full product lifecycle from concept ideation to launch, pricing, and phase-out
- Oversee product packaging, branding, compliance, and certification requirements
B. OEM And White-Label Manufacturing
- Identify, evaluate, and manage OEM/ODM manufacturer relationships (primarily China-based suppliers)
- Negotiate pricing, MOQs, production timelines, and quality standards with manufacturers
- Execute white-label and private-label strategies, ensuring consistent product quality and brand identity
- Coordinate with manufacturers on product customization, new SKU development, and sample approvals
- Manage import logistics, customs documentation, and supply chain coordination
C. Sales & Revenue Growth
- Develop and implement sales strategies to grow the brand revenue in UAE domestic market and export territories
- Build and manage export pipelines across GCC, Africa, CIS, and other emerging markets
- Coordinate with COMPANY sales teams to drive sell-through across all channels
- Manage product P&L, pricing strategy, and margin optimization to meet GP targets
- Identify new market opportunities, distribution partnerships, and white-label client opportunities
D. Marketing & Go-To-Market
- Coordinate with the marketing team on product launches, campaigns, catalog development, and digital presence
- Represent the brand at trade shows, exhibitions (e.g., CABSAT, GITEX), and industry events
- Develop sales collateral, product datasheets, and training materials for internal sales teams
E. Analytics & Reporting
- Analyze market trends, competitor activity, and customer feedback to identify growth opportunities
- Provide regular reports on brand performance, sales pipeline, inventory health, and market intelligence
- Track and report on key KPIs including revenue, GP, market share, and channel performance
Job Type: Full-time
Pay: AED10,000.00 - AED15,000.00 per month
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