Marketing Manager
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About the Role
WhiteRock Group is a Kuwait-born F&B mother brand that has grown from a home-kitchen cookie venture in the United States into a regionally recognized innovator in desserts and food concepts.
Key Skills for This Role
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Company Description
WhiteRock Group is a Kuwait-born F&B mother brand that has grown from a home-kitchen cookie venture in the United States into a regionally recognized innovator in desserts and food concepts.
Building on the success of UR, the #1 cookie brand in the GCC, WhiteRock has expanded from Kuwait into Saudi Arabia and continues to grow across the region.
The company focuses on creating distinctive, story-driven concepts that connect flavors, spaces, and products to culture, emotion, and memorable experiences.
Its portfolio includes PROˣ, a high-protein, clean-label snack brand for mindful eaters, and CO², a B2B cold chain solution that ensures reliable, temperature-controlled delivery.
WhiteRock is committed to quality, creativity, and pushing boundaries in the evolving dessert and F&B landscape.
Role Description
This is a full-time, on-site Marketing Manager role based in Riyadh.
The Marketing Manager will develop and execute marketing strategies and campaigns that support WhiteRock’s brands, drive customer engagement, and strengthen market presence in Saudi Arabia and the wider GCC.
Responsibilities include planning and managing marketing calendars, overseeing brand positioning, leading digital and offline campaigns, and coordinating product launches and promotional activities.
The role will involve working closely with cross-functional teams such as operations, sales, product development, and design to ensure consistent brand storytelling across all channels.
The Marketing Manager will analyze market trends and consumer insights, manage marketing budgets, track performance metrics, and optimize initiatives to achieve growth and brand objectives.
Qualifications
- Strong brand and marketing strategy skills, including experience in campaign planning, brand positioning, and go-to-market execution.
- Proficiency in digital marketing, such as social media management, performance marketing, content marketing, and basic analytics tools.
- Experience in market research and consumer insights, with the ability to translate data into actionable marketing plans.
- Proven project management and organizational skills, including managing timelines, budgets, and multiple stakeholders.
- Excellent written and verbal communication skills in English; Arabic proficiency is an advantage.
- Previous experience in F&B, retail, or consumer brands, preferably within the GCC market, is highly beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced qualifications are a plus.
- Ability to work on-site in Riyadh, collaborate effectively in a fast-paced environment, and adapt to evolving business needs.
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