Marketing Manager

About Innovative Concepts Company

Key Responsibilities

• Develop and execute marketing strategies to increase brand awareness and drive customer engagement.
• Manage marketing campaigns across digital channels, social media, and promotional platforms.
• Create and implement marketing plans for restaurant launches, promotions, and seasonal campaigns.
• Work closely with operations and business teams to align marketing activities with company objectives.
• Analyze customer insights, market trends, and campaign performance to improve marketing strategies.
• Manage social media content, branding activities, and external marketing partnerships.
• Monitor competitors and market trends within the restaurant industry.
• Manage marketing budgets and ensure effective campaign performance.
• Lead and coordinate with internal teams and external agencies to deliver successful marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience as a Marketing Manager, preferably in the Restaurant / F&B industry.
• Strong experience in digital marketing, social media management, and brand development.
• Experience managing marketing campaigns and analyzing performance metrics.
• Creative thinker with strong problem-solving and communication skills.
• Ability to manage multiple projects and work in a fast-paced environment.
• Leadership skills with the ability to manage teams and external partners.

Skills

• Strong experience in digital marketing and social media management.
• Proven experience in brand management and marketing strategy development.
• Experience in the Food & Beverage / Restaurant industry is preferred.
• Strong knowledge of marketing campaigns, promotions, and customer engagement strategies.
• Ability to analyze marketing performance and customer insights.
• Creative thinking with strong problem-solving skills.
• Excellent communication and presentation skills.
• Experience managing marketing budgets and external agencies.
• Knowledge of content creation, branding, and online advertising platforms.
• Strong project management and ability to handle multiple priorities.
• Leadership skills with the ability to manage and motivate teams.