Marketing Manager - Food & Beverage

Yas Plaza Hotels

About the Job

Planning / Budgeting / Strategy

• Develop and implement a comprehensive digital, public relations, marketing, and communications strategy aligned with the approved marketing plan for Yas Plaza Hotels by IHG F&B outlets with the guidance/support of the Area Director of Marketing
• Conduct market research to identify needs, opportunities, trends, and competitive landscape
• Develop, implement, and manage the overall content strategy/direction of F&B outlets along with the guidance and support of the Area Director of Marketing
• Assist and support the Area Director of Marketing in identifying the yearly budgetary requirements and monthly expense forecast
• Actively seek growth opportunities and identify gaps in the digital landscape to ensure a forward-thinking and comprehensive digital marketing strategy
• Monitor, analyze, and measure the performance of digital marketing campaigns to ensure maximum profitability / ROAS
• Identify and follow through PR/brand/sponsorship opportunities with the support of the PR agency

Brand, PR & Content Management

• Oversees and manages communication with external partners, creative, social media, and PR agencies to ensure accurate, quality, timely production and placement of material
• Reviews and proofreads the press releases, outlet descriptions, corporate and promotional communications, along with the guidance of the Area Director of Marketing
• Implement brand messaging, tone of voice, and visual identity guidelines to ensure consistency and authenticity across all touchpoints
• Create compelling copies for marketing and communication assets and content to effectively convey the brand message and engage the target audience
• Work closely with the creative team by providing detailed briefs and ensuring creative deadlines are met
• Manage and oversee the brand identity and brand reputation of the outlets
• Oversee influencer marketing strategy and host media fam trips

Social

• Work closely with the agency to develop and implement comprehensive social media marketing strategies to achieve F&B objectives (Brand awareness, audience growth, lead generation, and revenue)
• Oversee and manage social media channels and campaigns, including content calendar planning, scheduling, posting, and community engagement with the support of the agency
• Monitor social media trends, best practices, and emerging platforms to stay ahead of the curve and identify new opportunities for engagement

Operations

• Oversees and manages the timely execution of F&B marketing campaigns across various channels (Online and offline)
• Set clear performance expectations and provide regular feedback to the team to foster continuous improvement, along with the support/guidance of the Area Director of Marketing
• Work closely with F&B and Culinary departments to ensure marketing strategies are aligned with overall business objectives and operational capabilities
• Regular reporting to senior management or stakeholders on marketing ROI and other key performance indicators
• Carry out additional tasks or responsibilities as required

About You

• Master’s degree/diploma in business, marketing, communications, or related field
• At least 3-5 years of experience in Marketing, preferably in the hospitality industry, and at least 2-3 years of experience as a Marketing Manager, cluster experience preferred
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners
• Proficiency in digital marketing tools and platforms, including social media management tools, email marketing software, analytics platforms, and content management systems
• Creativity and innovative thinking to develop distinctive marketing campaigns that differentiate the hotel from competitors
• Experience with digital marketing channels such as social media, email marketing, search engine optimization (SEO), SEM, and other online advertising
• Strong analytical skills to assess marketing performance, conduct market research, and identify opportunities for improvement
• Experience managing marketing budgets and allocating resources effectively
• Demonstrated success in developing and implementing marketing strategies that have increased brand awareness and revenue for F&B
• Knowledge of F&B industry trends, market dynamics, and competitor strategies to inform marketing decisions and stay ahead of the curve
• Strong project management skills to effectively plan, execute, and evaluate marketing initiatives within deadlines and budget constraints
• Results-oriented mindset with a focus on continuous improvement and achieving measurable outcomes
• Good leadership, communication, and decision-making skills
• Shape Your Career with Yas Plaza Hotels by Aldar Hospitality
• At Yas Plaza Hotels, every team member plays a crucial role in orchestrating an unparalleled guest experience.
• Set against the dynamic backdrop of Abu Dhabi, you will immerse yourself in an environment where innovation meets elegance, and every day offers the chance to contribute to the legacy of hospitality .
• Working with us means joining a culture of excellence, where your passion for hospitality creates unforgettable experiences and sets the benchmark for the future of refined living

Equal Opportunity Statement