Marketing Manager

About Positive Zero

Position summary

Digital campaigns and funnel

• Plan, execute, and optimise paid campaigns across Google Ads, LinkedIn, Meta, and other B2B channels.
• Own the funnel from awareness through lead generation, conversion, and nurture.
• Manage budgets and optimise CPL, CPA, ROAS, conversion, and pipeline KPIs.
• Lead SEO, SEM, website optimisation, landing pages, and conversion-rate optimisation.

Analytics, CRM, and content

• Own analytics, tracking, attribution, and reporting across GA4, Google Tag Manager, and relevant platforms.
• Manage CRM and marketing automation, including segmentation, lead scoring, and nurture campaigns.
• Own organic social media strategy and digital content.
• Create presentations, pitch decks, proposals, and sales-enablement materials.

Brand and delivery

• Support brand, PR, thought leadership, media relations, and events across the GCC.
• Manage external agencies, vendors, budgets, and marketing projects.
• Leverage AI tools and technologies to improve marketing processes and performance.

Required qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field.
• 8–10 years of hands-on experience in digital and performance marketing.
• Strong hands-on experience with Google Ads, LinkedIn Campaign Manager, and Meta.
• Strong knowledge of SEO, SEM, email marketing, content marketing, and digital analytics.
• Experience with GA4, Google Tag Manager, and CRM or marketing automation platforms such as HubSpot or Salesforce.
• Strong analytical, communication, project management, and budget management skills.
• Professional certification in Digital Marketing, Performance Marketing, or AI in Marketing.

Preferred experience

• GCC or Middle East market experience is preferred.
• B2B marketing, ideally in Energy, Sustainability, Power, Technology, Industrials, or Automotive, is preferred.
• Agency experience and experience explaining complex technical propositions in clear content are preferred.
• Managerial or senior individual-contributor experience is preferred.
• Familiarity with Canva, Adobe, CapCut, and AI-powered marketing tools is preferred.

Why join

• The employer describes a purpose-driven company working on the region’s energy transition and the opportunity to shape a regional brand.
• The role offers exposure to GCC projects, a collaborative and fast-growing environment, learning and development opportunities, and competitive compensation and benefits.