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Marketing Manager

Daikan Hospitality Group
Dubai, UAE
fulltime
Mid-Senior
Today
Digital MarketingSEO/SEMContent MarketingSocial Media MarketingCampaign ManagementBrand Management
Free

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Digital MarketingSEO/SEMContent Marketing
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Marketing Manager Responsibilities

  • Marketing Strategy and Planning: Develop and implement comprehensive
  • marketing strategies aligned with company goals and target audience.
  • Conduct market
  • research to identify trends, customer preferences, and competitive landscape.
  • Create
  • marketing plans, campaigns, and initiatives to drive brand awareness and customer
  • acquisition.
  • Digital and Traditional Marketing: Manage digital marketing efforts, including
  • social media, email marketing, website content, and SEO/SEM.
  • Oversee the creation of
  • marketing collateral, such as brochures, flyers, presentations, and advertisements.
  • Monitor marketing performance metrics and analyse data to optimize campaigns and
  • tactics.
  • Content Creation and Branding: Develop compelling and relevant content that
  • resonates with the target audience.
  • Maintain consistent brand messaging and visual
  • identity across all marketing materials.
  • Collaborate with designers, writers, and
  • agencies to create engaging content.
  • Campaign Execution and Analysis: Execute marketing campaigns from concept to
  • implementation, ensuring timelines and budgets are met.
  • Measure and analyse
  • campaign effectiveness, providing insights for continuous improvement.
  • Adjust
  • strategies based on data-driven insights to achieve desired results.
  • Customer Engagement and Relationship Building: Cultivate strong relationships
  • with customers through engaging content and personalized communication.
  • Respond
  • to customer feedback, inquiries, and concerns to enhance customer satisfaction.
  • Develop loyalty programs, referral incentives, and other strategies to retain and grow
  • customer base.
  • Market Research and Analysis: Identify potential business opportunities, target
  • markets, and customer segments.
  • Analyse data to identify gaps, opportunities, and
  • areas for business expansion.
  • Partnership Development: Identify and establish strategic partnerships,
  • collaborations, and alliances.
  • Initiate discussions with potential partners, negotiate
  • terms, and develop mutually beneficial relationships.
  • Evaluate partnership proposals
  • and assess their alignment with business goals.
  • Sales and Revenue Growth: Develop and implement strategies to drive sales and
  • revenue growth through new business ventures.
  • Identify cross-selling and upselling
  • opportunities within existing customer base.
  • Collaborate with sales teams to align
  • business development efforts with sales goals.
  • Proposal and Pitch Development: Prepare persuasive business proposals and
  • presentations to showcase the organization's value proposition.
  • Deliver compelling
  • pitches to potential partners and clients, addressing their needs and benefits of
  • collaboration.

Public Relations

  • PR Strategy: Develop and execute extensive PR plans and campaigns that are in line
  • with the company's overall objectives and brand identity.
  • Establish essential marketing
  • and positioning strategies that communicate the company's mission, values, and
  • initiatives.
  • Identify target media outlets, influencers, and stakeholders to engage with.
  • Media & Influencer Relations: Build and maintain relationships with media outlets,
  • journalists, and influencers to secure press coverage and media placements.
  • Identify
  • and engage with influencers, bloggers, and social media personalities to amplify brand
  • messaging and reach new audiences.
  • Develop partnerships and collaborations with
  • influencers to create authentic and engaging content.
  • Crisis Management: Monitor social media and news coverage to identify potential
  • issues and proactively address them.
  • Develop and implement crisis communication
  • plans to effectively manage and mitigate reputational risks.
  • Bachelor's degree in marketing, Communications, Business Administration, or related
  • field; MBA or relevant certifications preferred.
  • 3+ years' experience in marketing and PR roles, preferably in the F&B
  • Strong strategic thinking and analytical skills, with the ability to translate business
  • objectives into actionable marketing strategies.
  • Demonstrated experience in digital marketing, social media management, and content
  • creation.
  • Excellent communication, presentation, and interpersonal skills.
  • Proven ability to create and execute successful marketing and PR campaigns.
  • Creative mindset with a passion for innovation and storytelling.
  • Ability to work effectively in a fast-paced, dynamic environment and manage multiple
  • projects simultaneously.
  • Strong leadership and team management capabilities.
  • Proficiency in marketing software and analytics tools (e.g., Google Analytics, CRM) as
  • well as Microsoft Office suite.

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