Marketing Manager

Scope

Overall Objectives

• The job of Marketing Manager is executed satisfactorily when:
• Marketing activities are created, planed, coordinated and implemented.
• Targeted goals as defined in the hotel marketing plan are reached.
• Kempinski’s brand is protected and the awareness of the Kempinski brand as defined in the strategic marketing plan is enhanced.
• At Kempinski, Talent Development is a management responsibility and consequently an integral and important part of our Managers’ daily activities.
• The Marketing Manager fulfils their role as a Talent Development Ambassador when:
• They actively support and implement Talent Development initiatives as a part of their daily activities.
• They identify Marketing talents in their department and throughout the hotels as per below definition and actively support their career development.
• They support and initiate transfer, cross exposure and task force assignments for their team.
• They personally conduct TTTTs with their team on a regular basis and take personal interest for their talents’ development plans.
• They recruit and select potential talent according to the Company’s current and future hotel, regional and worldwide needs including conducting interviews for positions in their department and their region.
• _A Hotel Talent is an employee, who has the ability to do the current job in their hotel and can be promoted to the next level.
• Mobility is what makes this person a Kempinski Talent._
• Under the supervision of the Director of Sales & Marketing create the hotel media and marketing plan.
• Implement media and marketing plan and coordinate with agencies.
• Determine overall marketing campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable).
• Play a significant role in developing the hotel Marketing budget and maintain budget control.
• Under the guidance of the Director of Sales & Marketing create and implement all Marketing activities, including but not limited to:
• Creation and print of collateral
• Promotions and packages
• Advertising
• Market analysis
• Photo-shootings
• Plan, coordinate and implement direct marketing, both on- and offline.
• Maintain guest database for mailings.
• Liaise with F&B department to promote F&B outlets.
• Create, coordinate and maintain give-aways and collateral.
• Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo).
• Provide content and images for websites according to Corporate Identity.
• Ensure content and photography of 3rd party websites is maintained.
• Ensure compliance with Corporate Identity guidelines.
• Act as brand custodian for hotel and Kempinski brand.
• Ensure all creatives are reviewed and approved by Corporate Marketing in a timely manner before the advertising agency or printer proceeds.
• Attend to and deliver all requirements of Corporate Marketing within the given deadlines.
• Coordinate between the hotel and Corporate Marketing and agencies whenever necessary.
• Maintain updates of Corporate Marketing guidelines and inform colleagues.
• Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.
• Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
• Proactively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business.
• Contribute to my.kempinski to share best Marketing practices, the best practices can be collateral, successful promotions, outlet launches etc, this provides a channel for inter-hotel learning and also creates motivation.
• Conduct competition checks, benchmarking and follow up on market trends on a regular basis.
• Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
• Follow the sales and marketing results and propose corrective actions if needed.
• Take part in sales and marketing training programmes.
• Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.
• Provide administrate support for the Marketing office in the absence of a coordinator.