Marketing Manager

Overview

• The overall scope of the Marketing Manager is to assist the Director of Sales & Marketing to position and promote XYZ hotel and its outlets as the market leader through Marketing activities as well as to ensure compliance with the brand Kempinski.
• The job of Marketing Manager is executed satisfactorily when:
• Marketing activities are created, planed, coordinated and implemented.
• Targeted goals as defined in the hotel marketing plan are reached.
• Kempinski s brand is protected and the awareness of the Kempinski brand as defined in the strategic marketing plan is enhanced.
• At Kempinski, Talent Development is a management responsibility and consequently an integral and important part of our Managers daily activities.
• The Marketing Manager fulfils their role as a Talent Development Ambassador when:
• They actively support and implement Talent Development initiatives as a part of their daily activities.
• They identify Marketing talents in their department and throughout the hotels as per below definition* and actively support their career development.
• They support and initiate transfer, cross exposure and task force assignments for their team.
• They personally conduct TTTTs with their team on a regular basis and take personal interest for their talents development plans.
• They recruit and select potential talent according to the Company s current and future hotel, regional and worldwide needs including conducting interviews for positions in their department and their region.
• *A Hotel Talent is an employee, who has the ability to do the current job in their hotel and can be promoted to the next level.
• Mobility is what makes this person a Kempinski Talent.
• Under the supervision of the Director of Sales & Marketing create the hotel media and marketing plan.
• Implement media and marketing plan and coordinate with agencies.
• Determine overall marketing campaign ROI.
• Monitor and review the response rates in order to improve and take corrective measures (where applicable).
• Play a significant role in developing the hotel Marketing budget and maintain budget control.
• Under the guidance of the Director of Sales & Marketing create and implement all Marketing activities, including but not limited to:
• Creation and print of collateral
• Promotions and packages
• Advertising
• Market analysis
• Photo-shootings