Marketing Manager, Brand IMP

Opportunity

Primary Objectives

• Drive brands’ business under guidance of Sr Brand Managers / Marketing Directors to increase share of market in competitive landscape with a consumer centric approach.
• Generate business & competitive analysis, and driving strategic assessment, category positioning and storytelling for internal and external stake holders.
• Lead strategic planning & cross-functional leadership that transitions business goals & product road maps into 52-week integrated marketing plans for visibility and alignment.
• Own and uncover deep consumer insights and data-driven marketing, contributing to best-in-class business & creative briefs.
• Drive brand growth by developing innovative strategies and go-to-market plans for both new launches and core businesses with executional excellence.
• Contribute to the growth and profitability of the business by leading development and managing the execution of marketing strategies and advertising campaigns as assigned across paid, owned & earned tactics.

Specific Responsibilities

• Annual Integrated Marketing Planning: Lead development of annual integrated marketing plans for assigned category portfolios. Prioritize launches, campaigns, and investment opportunities based on business impact while maintaining visibility of all marketing initiatives through a consolidated annual
• Brand/Category Positioning & Storytelling: Prepare annual marketing presentations that outline the brand's strategy and clearly articulated Point-of-Parity & Point-of-Difference opportunities. Deliver engaging and informative presentations to TOP clients, fostering a deeper understanding of the bran
• Go-To-Market Strategy: Work collaboratively with Product, Category, Channel & Strategy teams to build strong go-to-market strategies to support key new product launches & drive core business. Provides inputs on new product launch forecasts. Meets with cross-functional consumer facing stakeholders &
• Brand Execution Planning: Evaluates and assigns product launch priorities based on greatest opportunities to hit financial target, ROI and Brand metrics. Develops core marketing assets to be leveraged across all channels rooted in consumer insights and research. Develop recommendation for marketing
• Collaborative Media Planning: Partner with Media Team to align the right content for the right platforms to support new launches. Monitor performance to identify opportunities for improvement & in-campaign optimization.
• Executional Excellence: Lead Product Launches & Campaigns by delivering clear, concise direction via business/creative briefs to creative & studio organization in the development of best-in-class content in a timely manner focusing on KPIs, Consumer needs and Budgets. Develops Content for Consumer E
• Training: Consults on the development of communication tools to aid product training for Kohler and Distributor Sales associates.
• Budget Management: Manages assigned Campaign Budget(s) to achieve financial objectives and provides support and detailed input into the KBNA Communications budget for assigned product category.
• Reporting: Monitors the success, impact, and contributions of all programs, communicating successes, failures, and next steps to management on a timely basis.
• Situational Leadership: Lead a highly collaborative cross functional team that simultaneously drives accountability and quality across internal and external stakeholders. Build trust and gains alignment between Communications, KBNA Category Strategy and Channel Marketing organizations.

Skills/Requirements

• Bachelor’s degree in marketing or equivalent. MBA preferred.
• 7+ years of Marketing or Brand Management experience at Consumer Goods, Home, Lifestyle or Luxury brand teams/organizations.
• Demonstrated leadership cross-functionally with strong ability to influence complex organizations by building full trust from leaders, peers, and teams.
• Demonstrated ability to analyze, think creatively, innovate and plan with attention to detail and accuracy.
• Strong communication and presentation skills for internal and external audiences.
• Creative thinker & storyteller.
• Experience in classical Brand Management with exposure to most aspects of marketing across NPD, Media management, Creative/Content briefing & development, Performance Marketing, Brand Strategy development, Integrated GTM, Campaigns & Programming preferred.

Travel

• Travel to trade shows, customer visits and training as needed, approximately 15%.

Compensation

• The salary range for this position is $103,900 - $160,000.
• This position is eligible for a performance bonus/variable incentive compensation.

Application Notes

• Applicants must be authorized to work in the US without requiring sponsorship now or in the future.