Marketing Manager, B2B
Role Overview
Marketing Manager, B2B role leading customer marketing for automotive dealers and selected programs across industry and leisure verticals.
The position combines marketing strategy and hands-on execution across campaigns, communications, events, customer engagement, and SaaS product go-to-market activity.
Key Skills for This Role
Full Job Posting
Role overview
Marketing Manager, B2B role leading customer marketing for automotive dealers and selected programs across industry and leisure verticals.
The position combines marketing strategy and hands-on execution across campaigns, communications, events, customer engagement, and SaaS product go-to-market activity.
Responsibilities
- Lead integrated B2B campaigns from scoping and briefing through execution, measurement, and optimisation.
- Bring SaaS products and capabilities to market with Product Marketing.
- Lead the dealer customer contact strategy with Product Marketing and Growth Marketing.
- Maintain consistency across dealer-facing campaigns, events, communications, and touchpoints.
- Lead complex cross-functional projects and consolidate related activity into higher-impact campaigns.
- Manage creative, media, event, and other agency partners alongside internal specialist teams.
- Support sponsorships, customer programs, industry forums, and trade shows.
- Use customer, campaign, and commercial data to guide planning and improve performance.
- Set priorities for team members while remaining involved in hands-on delivery.
What we are looking for
- Proven experience in B2B, product, or go-to-market marketing.
- Strong experience leading integrated B2B campaigns and customer programs through optimisation.
- Commercial judgement and confidence challenging briefs and recommending appropriate responses.
- Strong project management across multiple workstreams, stakeholders, and deadlines.
- Excellent stakeholder management and communication skills.
- A proactive, hands-on approach with ownership through completion.
- Experience managing agencies, internal delivery partners, and junior team members.
- Technology, SaaS, or another fast-moving environment is preferred.
Workplace and flexibility
- The company describes its working model as hybrid, combining remote work with in-person collaboration.
- Flexible working arrangements, including part-time options, may be explored during the process.
Employment conditions
- Successful candidates must complete a National Police Record check.
- Successful candidates need full-time Australian working rights.
Benefits and culture
- The company highlights a collaborative team, learning opportunities, wellbeing initiatives, and regular hackathons.
- The posting describes paid parental leave and gender-affirming care leave programs.
About carsales
carsales operates online vehicle marketplaces and aims to improve the buying and selling experience.
The company describes a global growth strategy supported by agile teams and cross-functional collaboration.
About carsales
Public Australian-listed digital vehicle marketplace group serving consumers, dealers, and advertisers across global markets.
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