Marketing Manager

Overview

Strategic Planning

• Develops and implements marketing strategies and plans that align with the UAENO's goals and objectives.
• Conducts market research and analysis to identify opportunities, trends, and competitor insights.
• Collaborates with senior management to establish marketing goals, budgets, and KPIs.

Campaign Management

• Oversees the creation, execution, and optimization of marketing campaigns across various channels, including digital, print, and social media.
• Ensures consistent brand messaging and visual identity across all marketing materials and platforms.
• Monitors and analyses campaign performance, providing insights and recommendations for improvement.

Content Development

• Manages the campaign content plan and ensures content needs are briefed, produced, approved, and measured across social, CRM, web, paid media, and stakeholder channels.
• Works with internal teams and external agencies to produce high-quality marketing materials.
• Oversees content calendars to ensure timely and relevant content delivery.

Digital Marketing

• Leads digital marketing initiatives, including SEO, SEM, paid social, email marketing, CRM, website/event-page performance, and digital ticket-sales conversion.
• Utilizes analytics tools to measure the effectiveness of digital marketing efforts and adjust strategies accordingly.
• Stays current with emerging digital marketing trends and technologies.

Digital Performance And Ticketing Funnel Ownership

• Own digital contribution to ticket sales for concerts, family series, special projects, and season campaigns, ensuring that digital campaigns are measured against sales, revenue, CPA, and ROAS rather than soft engagement metrics alone.
• Manage the full digital conversion funnel from ad exposure and click-through to landing page, event page, cart, and completed purchase, identifying friction points and taking corrective action.
• Work closely with the ticketing platform or box office function to ensure event pages, website listings, tracking, UTM links, promo codes, seat-map links, conversion pixels, and sales attribution are configured, QA-checked, and documented properly.

Media Planning And Buying

• Build and manage media plans for all priority campaigns, including audience strategy, budget allocation, channel mix, format selection, timelines, and optimization logic.
• Set up, manage, and optimize paid campaigns across Meta, Google, YouTube, display, and other relevant channels to support both always-on brand building and event-specific conversion goals.
• Continuously assess audience performance, creative performance, and platform efficiency to refine spend allocation and improve campaign outcomes.

Crm And Customer Data

• Own the marketing CRM and its integration with ticketing, email, and lead-generation channels, ensuring clean data capture, segmentation, consent management, and reporting.
• Build and manage audience segments based on language, interest, attendance history, engagement, and value, and use them to drive smarter campaign targeting and customer journeys.
• Create and maintain lookalike and retargeting audiences based on CRM data, site visitors, engaged users, and past buyers.
• Maintain CRM data hygiene, source tracking, audience taxonomy, duplicate management, and documentation.

Email, WhatsApp, and Customer Journeys

• Design and execute lifecycle communications including welcome journeys, event announcements, reminders, last-chance pushes, post-event follow-up, cross-sell, and re-engagement campaigns.
• Manage email and messaging calendars to support event campaigns and always-on audience nurturing.
• Track open rates, click-through rates, conversion rates, unsubscribe patterns, and sales contribution, and optimize journeys accordingly.

Social Media And Digital Channels

• Own social media strategy, governance, paid/organic integration, channel priorities, approval workflow, and performance expectations, while the Social Media Specialist manages day-to-day organic scheduling, publishing, community management, and content reporting.
• Coordinate with designers, videographers, agencies, and production partners to produce high-performing creative assets for both organic and paid use.
• Develop and implement influencer and creator strategies that align with business goals, audience priorities, communications sensitivities, and ticket-sales objectives.

Measurement, Reporting, and Insight

• Build and maintain baseline dashboards covering traffic, conversion, ticket sales, CRM growth, campaign spend, CPA, ROAS, repeat attendance indicators, social performance, and communications inputs supplied by the Strategic Communications Manager.
• Integrate communications metrics such as share of voice, sentiment, message pull-through, and media outcomes into the wider marketing dashboard in partnership with the Strategic Communications Manager.
• Produce weekly campaign reports and post-event wash-ups with clear recommendations on spend shifts, segment opportunities, conversion improvements, and future tests.

Team Leadership

• Manages, mentors, and develops a team of marketing professionals, fostering a collaborative and high-performing environment.
• Provides regular feedback, performance evaluations, and professional development opportunities to team members.

Campaign Communications Coordination

• Coordinates with the Strategic Communications Manager to ensure campaign marketing activity is aligned with media, stakeholder, influencer, and communications priorities.
• Supports communications-led activity by aligning campaign calendars, paid media, audience targeting, digital assets, and reporting with approved PR and external communications plans.
• Represents the organization in marketing, audience-development, partner, vendor, and campaign-related meetings where required.

Budget Management

• Develops and manages the marketing budget, ensuring effective allocation of resources and ROI on marketing initiatives.
• Tracks marketing spends and prepares financial reports for senior management.

Financial

• Responsible for the marketing budget and delivering marketing campaigns within budget.
• Drives revenue growth through effective marketing strategies and campaigns.

Non-Financial

• Enhances brand visibility and market positioning.
• Ensures customer engagement and satisfaction through targeted marketing efforts.