Marketing Manager

Overview

Client Strategy & Account Management

• Develop and implement comprehensive marketing strategies for Food & Beverage clients.
• Serve as the primary point of contact for assigned client accounts.
• Understand client objectives, target audiences, market trends, and competitive landscapes.
• Present campaign proposals, performance reports, and strategic recommendations to clients.
• Build and maintain strong client relationships to ensure satisfaction and retention.

Campaign Planning & Execution

• Plan, manage, and oversee integrated marketing campaigns across digital and traditional channels.
• Coordinate content creation, social media, influencer marketing, paid advertising, email marketing, and promotional activities.
• Manage product launches, seasonal campaigns, restaurant openings, menu launches, and brand activations.
• Ensure campaigns are delivered on time, within budget, and aligned with client goals.

Digital Marketing Management

• Oversee social media marketing strategies across platforms such as Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Manage paid advertising campaigns including Meta Ads, Google Ads, TikTok Ads, and influencer partnerships.
• Monitor campaign performance and optimize based on KPIs and ROI.
• Collaborate with SEO and content teams to improve online visibility and customer engagement.

Team Leadership

• Lead and mentor account executives, content creators, designers, and marketing coordinators.
• Coordinate cross-functional teams to ensure smooth project execution.
• Foster a collaborative and results-driven work environment.

Market Research & Insights

• Monitor Food & Beverage industry trends, consumer preferences, and competitor activities.
• Analyze market data to identify growth opportunities for clients.
• Provide strategic recommendations based on research and campaign performance.

Reporting & Analytics

• Track campaign metrics and prepare monthly performance reports.
• Analyze engagement, reach, conversion rates, customer acquisition costs, and return on investment.
• Present insights and recommendations for continuous improvement.

Budget Management

• Develop and manage campaign budgets.
• Allocate resources effectively to maximize marketing performance.
• Monitor spending and ensure campaigns remain within budget parameters.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 4–7+ years of marketing experience, preferably within an agency environment.
• Experience working with Food & Beverage, restaurant, hospitality, FMCG, or consumer brands.
• Strong knowledge of digital marketing platforms and analytics tools.
• Experience managing multiple client accounts simultaneously.
• Excellent communication, presentation, and client management skills.
• Proficiency in Google Analytics, Meta Business Suite, Google Ads, and marketing automation tools.

Preferred Skills

• Experience with influencer marketing and creator partnerships.
• Understanding of restaurant marketing, food delivery platforms, and customer loyalty programs.
• Photography, food styling, or content production knowledge is an advantage.
• Strong analytical and problem-solving abilities.
• Ability to thrive in a fast-paced agency environment.

Key Performance Indicators (Kpis)

• Client retention and satisfaction rates.
• Campaign ROI and marketing performance metrics.
• Growth in social media engagement and audience reach.
• Lead generation and customer acquisition results.
• On-time delivery of campaigns and projects.
• Revenue growth from managed accounts.