Marketing Manager
Role Overview
The Marketing Manager leads the company's marketing function, translating business goals into a controlled marketing plan that builds trust and generates qualified opportunities.
Key Skills for This Role
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Company context
Aetram Finserv LLC conducts authorised brokerage, fund management, portfolio management, financial advisory, promotion, and introduction activities.
Role overview
The Marketing Manager leads the company's marketing function, translating business goals into a controlled marketing plan that builds trust and generates qualified opportunities.
Responsibilities
- Prepare annual and quarterly plans by product, audience, jurisdiction, and channel; set budgets, campaign priorities, owners, and launch dates with business heads.
- Maintain accurate product distinctions, corporate positioning, approved product facts, and brand standards.
- Oversee social, paid media, website, email, webinars, events, PR, and agency work; review marketing materials before required product and compliance approval.
- Coordinate lead definitions, handover, and feedback with Sales, relationship managers, and onboarding; evaluate funnel conversion.
- Control media spend, procurement, agency scopes, and deliverables; forecast monthly and assess channel and campaign performance.
- Establish approval, version-control, and obsolete-material withdrawal processes; escalate claims, audience, complaint, influencer, and publication concerns to Compliance.
- Coach the initial team, set objectives, and report monthly on spend, funnel results, content performance, risks, and next actions.
Requirements
- Five or more years in marketing, including ownership of multi-channel campaigns, and at least two years leading people or agencies.
- Experience marketing financial services, investment products, insurance, or another tightly controlled sector in the UAE or GCC.
- Ability to review product claims, understand audience restrictions, and work constructively with Compliance and product specialists.
- Proven budget control, CRM, campaign measurement, strong written English, and senior stakeholder communication.
- Arabic capability or oversight of bilingual campaigns is preferred; experience across brokerage, funds, wealth, or portfolio management is preferred.
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