Marketing Manager

Overview

About the Role

Key Responsibilities

• Develop and execute the overall marketing, branding, and growth strategy aligned with business objectives
• Drive customer acquisition, app installs, user engagement, and market penetration across Saudi Arabia
• Lead and optimize performance marketing campaigns across Google, Meta, TikTok, Snapchat, YouTube, and other digital channels
• Build strong brand positioning, awareness, and customer loyalty in a competitive marketplace environment
• Develop CRM, retention, lifecycle marketing, and loyalty programs to improve customer engagement and repeat usage
• Monitor and optimize key marketing metrics including CAC, ROAS, LTV, conversion rates, and retention metrics
• Prepare and manage marketing budgets, forecasts, and growth plans
• Build, mentor, and lead a high-performing in-house marketing team
• Manage external agencies, influencers, media partners, affiliates, and strategic partnerships
• Collaborate closely with product, operations, and technology teams to align marketing initiatives with platform growth
• Analyze campaign performance, customer behavior, and market trends to drive data-backed decision-making
• Lead go-to-market strategies for new categories, features, and expansion initiatives

Requirements

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or related field (MBA is a plus)
• Minimum 8+ years of progressive marketing experience, including leadership roles
• Proven experience in marketplaces, e-commerce, tech startups, mobile apps, or high-growth digital businesses
• Strong expertise in growth marketing, performance acquisition, and digital advertising
• Deep understanding of the Saudi Arabian and GCC consumer market
• Demonstrated success in scaling brands and driving measurable business growth
• Hands-on experience with analytics tools, attribution platforms, CRM systems, and marketing automation
• Strong analytical, leadership, communication, and execution capabilities
• Ability to thrive in fast-paced startup environments and manage multiple priorities
• Arabic and English proficiency preferred

What We Offer

• Opportunity to build and scale a high-growth marketplace platform
• Leadership role with direct exposure to founders and executive management
• Competitive salary and performance-based incentives
• Dynamic and entrepreneurial work environment
• Long-term career growth opportunities within the organization