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Commercial Marketing Manager

Informa Group Plc.Riyadh, KSA3 days agoSenior
Senior

Skills

Digital MarketingSEO/SEMContent Marketing

About This Role

What You'll Deliver

  • Deliver marketing campaigns on time, within deadline and at a consistently high standard.
  • Support the marketing team to contribute 5-15% of total revenue (event-depending) through MQL generation and nurture.
  • Use our tech stack to build automations, segment data, and report insights that highlight what s working (and what isn t).

Responsibilities

  • Lead on the execution of multi-channel campaigns (email, content, digital, automation).
  • Build audience segments and automations in CRM (Salesforce, Eloqua, or equivalent).
  • Collaborate with the brand, attendee marketing, and sales teams to align marketing activity with pipeline goals.
  • Report on campaign performance and provide insight-based recommendations for optimisation.
  • Apply AI tools (like ChatGPT) to speed up content production and streamline repetitive tasks.
  • Identify trends and opportunities for repurposing campaign assets across the portfolio.
  • Support development of future marketing strategies based on campaign analysis and commercial performance.

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