Commercial Marketing Manager
Skills
About This Role
What You'll Deliver
- Deliver marketing campaigns on time, within deadline and at a consistently high standard.
- Support the marketing team to contribute 5-15% of total revenue (event-depending) through MQL generation and nurture.
- Use our tech stack to build automations, segment data, and report insights that highlight what s working (and what isn t).
Responsibilities
- Lead on the execution of multi-channel campaigns (email, content, digital, automation).
- Build audience segments and automations in CRM (Salesforce, Eloqua, or equivalent).
- Collaborate with the brand, attendee marketing, and sales teams to align marketing activity with pipeline goals.
- Report on campaign performance and provide insight-based recommendations for optimisation.
- Apply AI tools (like ChatGPT) to speed up content production and streamline repetitive tasks.
- Identify trends and opportunities for repurposing campaign assets across the portfolio.
- Support development of future marketing strategies based on campaign analysis and commercial performance.
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