Marketing Lead

Imi

Key Responsibilities

• **Strategy Translation & Planning:**
• Turn brand/marketing strategy into annual and tactical plans, a sequenced campaign calendar, and clear briefs/scopes.
• **Campaign Management & Delivery:**
• Orchestrate end-to-end multi-channel campaigns to launch on brief, on time, and on budget.
• **Audience Growth (Digital Marketing):**
• Drive audience growth through digital marketing by planning and executing acquisition, engagement, and retention tactics across paid and owned channels with tracking and KPI reporting in place.
• **Brand Governance:**
• Safeguard brand identity by enforcing visual, tone-of-voice, and naming standards across all marketing outputs
• **Partnerships & External Comms:**
• Coordinate co-branded materials and media-ready assets with partners and Comms/PR for message and visual consistency.
• **Event Marketing Assets:**
• Own event marketing deliverables and provide on-site branding directions in collaboration with events team.
• **Analytics, Reporting & Optimization:**
• Produce campaign scorecards/dashboards, lead brand listening, and turn insights into concrete actions.
• **Stakeholder & Account Handling:**
• Serve as the Business Owner’s primary marketing contact, running weekly update meetings, contact reports, and decision/risk logs.
• **Third-Party Management:**
• Lead external agencies and vendors (creative, media, production) via clear briefs, SLAs, timelines, budgets, and QA to deliver on-brand, on-time, and fit-for-purpose assets.
• **Budget, Procurement & Governance:**
• Manage campaign budgets, POs and SOWs.
• Role requirements:
• Bachelor’s degree in advertising, marketing, communications, or related field.
• 5–7 years’ experience in integrated marketing, leading multi-channel campaigns end-to-end.
• Proven ability to translate business objectives into marketing plans, briefs, scopes, and measurable KPIs.
• Hands-on experience with corporate events, activations, and sponsorships.
• Strong project management skills, with the ability to juggle multiple priorities under tight deadlines
• Experience in managing external agencies, suppliers, and cross-functional teams.
• Familiarity with marketing and brand integration within event delivery.
• Budget management and reporting experience.
• Creative mindset, solutions-focused, with a strategic approach to brand engagement and experiential design.
• Fluent in Arabic and English (spoken and written) is highly preferred.