Marketing Executive

Position Summary

Business Development & Catchment Expansion

• Visit critical or underperforming pharmacies regularly to identify performance gaps and implement action plans for improvement.
• Analyze and continuously update the pharmacy catchment area, identifying opportunities for business growth and new partnerships.
• Achieve a minimum target of 5 clinic tie-ups per month to increase prescription referrals and customer traffic.
• Establish partnerships with nearby retail businesses such as laundries, grocery stores, supermarkets, and other local establishments to enhance brand visibility and generate referrals.
• Visit residential buildings within the catchment area to promote the pharmacy's products and services.
• Obtain necessary approvals from building management for promotional activities whenever required.

Marketing & Promotional Activities

• Ensure the availability, proper placement, and effective utilization of marketing materials, including:
• Roll-up stands
• Flyers
• Door hangers
• Home delivery acrylic stands
• Business cards
• Plan and execute a minimum of 4 health check-up campaigns per month within the assigned catchment area.
• Organize and conduct at least 2 gym or wellness events per month to promote health awareness and Medon's pharmacy services.
• Ensure all branding and promotional activities comply with company standards and brand guidelines.

Relationship Management

• Build and maintain strong professional relationships with:
• Clinics and healthcare providers
• Fitness centers and gyms
• Residential communities
• Community groups
• Local business partners

Market Intelligence

• Collect, monitor, and regularly update market intelligence, including:
• New clinics and healthcare providers
• Competitor activities, promotions, and pricing
• Local market trends and developments
• Business opportunities within the assigned territory

Reporting & Performance Monitoring

• Submit regular reports on catchment area updates, marketing activities, partnerships, and field insights to the Store Manager and Management.
• Track and evaluate the effectiveness of marketing campaigns and promotional activities.
• Recommend improvements and new initiatives based on campaign performance and market feedback.

Key Performance Indicators (Kpis)

• Minimum 5 clinic tie-ups per month.
• Minimum 4 health check-up campaigns per month.
• Minimum 2 gym/wellness events per month.
• Timely submission of catchment and market intelligence reports.
• Increased customer footfall, prescription referrals, and community engagement within the assigned catchment area.
• Compliance with company branding and marketing standards.