Marketing Executive
Role Overview
Execute and monitor ATL/BTL marketing and advertising campaign production, maintaining quality and compliance with company branding and corporate-image standards.
Ensure expenditure follows approved budgets and coordinate campaigns for assigned regions and hubs.
Key Skills for This Role
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Job purpose
Execute and monitor ATL/BTL marketing and advertising campaign production, maintaining quality and compliance with company branding and corporate-image standards.
Ensure expenditure follows approved budgets and coordinate campaigns for assigned regions and hubs.
Key responsibilities
- Source production suppliers and marketing materials, including printing, giveaways, banners, and display stands; negotiate prices and service-level agreements.
- Coordinate campaigns across the network with marketing, communications, hubs, outstations, e-commerce, suppliers, and partners.
- Manage workflow by prioritizing and delegating work to creative and studio teams.
- Review artwork and coordinate timely production, delivery, distribution, display, and publishing against approved standards.
- Audit artwork against briefs, plans, budgets, branding, and corporate-image standards.
- Prepare ATL/BTL budgets; initiate local purchase orders; verify invoices and payments; and produce monthly expenditure reports.
- Provide technical support on marketing-material specifications and branding compliance.
- Coordinate promotional materials with sales shops and agencies, and supervise production and branding for events and functions.
- Maintain inventory and records for advertising and marketing materials.
Qualifications
- Bachelor’s degree in Marketing, Management, or equivalent; a Graphic Design certificate is a plus.
- Fluent in English and Arabic.
- At least three years of similar experience in the service industry, client-side or agency-side; aviation accounts are preferred and low-cost airline experience is a plus.
- Skills in media relations, press, events management, branding communications, project management, budgeting, editorial and business writing, and marketing communication protocol and regulations.
- Able to manage multiple projects, meet deadlines, and adapt to changing environments and high work pressure.
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