Marketing Executive - Lifestyle Fitness & Athleisure

Overview

Functional Roles and Responsibilities

• Assist in the development of yearly and quarterly marketing plans and calendar of activities for the respective portfolio of brands in our Lifestyle Division
• Implement the marketing, promotional activities for the BP, as per the agreed plans.
• Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities
• Coordinate on daily basis with sales team, and/or BU managers to identify possible marketing requirements and support for the business
• Coordinate with the central team on weekly basis regarding all marketing requirements ranging from POS, posters, brochures, media requirements, merchandising, websites, PR, CRM and database capturing, displays, etc.
• Liaise with vendors to ensure production of POS material and marketing collateral in line with marketing objectives and agreed timelines
• Assist line manager in collating data for reports on brand performance, marketing initiatives, customer mix, post activity reports after each sponsorship/display activity ,etc. as required
• Assist in collating competitors‘ activities vis a vis communication, pricing, packaging and planning
• Maintain the archiving system for all executed elements in the marketing calendar and ensure all relevant databases / systems are updated as mandated
• Collect and maintain estimates & invoices with all vendors and ensure timely process of payments through the FSS structure
• Support the team on maintenance of annual budgets including allocation of monthly phasing
• Maintain effective working relations and contacts with key external parties, such as vendors, mall management, etc
• Update and maintain the marketing calendar for all promotional initiatives
• Timely Updating of the website brand and portfolio content by season
• Work with the Brand Principals & Social Media team to develop relevant content on the allocated portfolio
• Years of Experience
• 3 + years Marketing
• Experience in the retail industry across fitness & activewear essential
• Knowledge and Skills
• Excellent communication and Interpersonal skills
• Should have good organizational and planning abilities including the ability to deal with/work under pressure and tight deadlines
• Should be Computer literate in Microsoft Office including Word, PowerPoint & Excel
• Experience in Fitness Events such as Run Clubs and similar strongly advantageous