Marketing Executive
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Key skills for this role
About the Role
We are seeking a data-driven and detail-oriented Email, CRM & WhatsApp Marketing Executive to lead our targeted communication strategy. This role is essential for driving attend.
Key Skills for This Role
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Overview
We are seeking a data-driven and detail-oriented Email, CRM & WhatsApp Marketing Executive to lead our targeted communication strategy.
This role is essential for driving attendee registrations, nurturing leads, and maximizing engagement for our global exhibitions.
You will manage segmented email campaigns, maintain CRM accuracy, and execute high-impact WhatsApp broadcast campaigns tailored to key audiences.
Email Marketing
- Plan, write, and schedule targeted email campaigns for audience segments (traders, IBs, investors, exhibitors).
- Build and manage automated workflows for registrations, reminders, and re-engagement.
- A/B test email content, subject lines, and CTAs to optimize open and conversion rates.
- Ensure email design is responsive, visually appealing, and compliant with GDPR and anti-spam regulations.
- Maintain and segment CRM database (e.g., HubSpot, Salesforce, Zoho) by audience behavior and registration stage.
- Coordinate data sync between CRM, registration platforms, and lead capture systems.
- Monitor engagement metrics (open rate, CTR, bounce rate) and use insights to refine outreach strategies.
- Support sales and operations teams with tailored CRM campaigns and lead tracking.
Whatsapp Campaign Management
- Plan and execute WhatsApp broadcast campaigns via platforms like Twilio, Interakt, WATI, or Zoko.
- Segment recipient lists (IBs, VIPs, speakers, exhibitors) and tailor content for high engagement.
- Create clear, action-driven WhatsApp messages for reminders, QR codes, confirmations, and announcements.
- Track delivery and response rates to improve campaign timing and content.
- Coordinate closely with operations to address real-time questions or last-minute updates via WhatsApp.
- Work with designers and content writers to develop creative assets for campaigns.
- Collaborate with sales on exhibitor/sponsor communication and database outreach.
- Assist with post-show nurturing campaigns and feedback collection.
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