Marketing Executive

Role Overview

Paid Advertising

• Plan, execute, and optimise paid ad campaigns on TikTok Ads Manager, Snapchat Ads Manager, Google Ads (Search, Display, Shopping, YouTube), and Meta Ads (Instagram/Facebook)
• Manage daily/weekly ad spend, monitor KPIs (ROAS, CPC, CTR, conversion rate), and produce performance reports
• Conduct A/B testing on creatives, audiences, bidding strategies, and landing pages to continuously improve results
• Set up retargeting, lookalike audiences, interest targeting, and custom audience builds

Creative & Content

• Develop compelling ad creatives — short-form video concepts, static visuals, captions, and hooks — aligned with platform best practices
• Brief and collaborate with videographers, photographers, and designers to produce high-quality campaign content
• Plan timely campaigns around seasonal moments: Valentine's Day, Mother's Day, Eid, National Day, and other Dubai-relevant occasions

Strategy & Brand

• Build and manage a monthly content calendar aligned with business goals and key floral occasions
• Maintain consistent brand identity across all digital touchpoints
• Manage SEO basics, Google My Business profile, and organic social media presence
• Monitor competitor activity and market trends in the UAE floral and gifting space
• Provide regular performance reports with clear, actionable insights

Experience & Education

• 2–3 years of hands-on digital marketing experience, preferably in the UAE or Gulf market
• Bachelor's degree in Marketing, Communications, Business, or equivalent practical experience
• Proven track record managing paid social and search campaigns with measurable results

Technical Skills

• Proficient in TikTok Ads Manager, Snapchat Ads Manager, Google Ads, and Meta Business Suite
• Hands-on experience with pixel/tag setup, conversion tracking, and campaign analytics
• Working knowledge of Google Analytics and platform-native analytics dashboards
• Basic graphic design skills (Canva, Adobe Express, or equivalent) and comfort with short-form video editing

Soft Skills

• Strong creative instinct — ability to generate original ideas, engaging hooks, and visually appealing concepts
• Data-driven mindset — comfortable reading analytics and making decisions based on performance data
• Excellent written and verbal communication in English; Arabic is a strong advantage
• Highly organised and self-motivated with the ability to manage multiple campaigns simultaneously
• Passion for aesthetics, lifestyle brands, gifting, or the floral/events industry is a plus

What We Offer

• Competitive salary package based on experience
• Opportunity to own and shape the full marketing function of a growing Dubai boutique brand
• Creative freedom to experiment, test, and scale what works
• Supportive, fast-paced environment with direct collaboration with the founder
• Access to ad budget and tools needed to do the job properly

How To Apply