Marketing Copywriter

Brand brief

Pan Home is one of the largest home furnishing destinations in the GCC, known for its large-format stores and wide variety of furniture and home decor.

With options for every budget, style, and space, Pan Home offers customers the convenience of discovering, comparing, and experiencing everything under one roof, making it a true one-stop destination for furnishing a home.

Who you are

You love turning big ideas into better words.

You care about how the brand sounds, how it reads, and how it connects.

For you, the right words are just as important as the right visuals.

In this role, you’ll shape how the brand speaks across campaigns, social, CRM, digital, in-store, and e-commerce.

Every word counts, and you’ll make sure it delivers the message clearly.

You work closely with creative and content teams to turn ideas into communication that performs.

You’re proactive, conceptually sharp, and detail-obsessed.

You write fast.

You think clearly.

And when the pace picks up, so do you.

What you’ll handle daily

· Write copy for thematic and tactical promotions

· Develop campaign messaging, key callouts, and taglines.

· Support concept development with strong copy rationale and communication angles Competitor research and trend spotting

· Guide how copy should appear visually across campaign assets

· Write SMS, WhatsApp, and push notification copy

· Create email copy and concepts aligned to promotions

· Support automated flows and customer communication touchpoints

· Write UX copy across the website and customer touchpoints.

· Write performance ad copy for Meta and Google

· Oversee and proofread product descriptions on a periodic basis.

· Proofread and write SEO blogs, outreach content, and articles as needed

· Write daily social captions and post copy aligned to brand tone

· Develop reels/story scripts, titles, and supers

· Support storytelling concepts for seasonal content

· Write copy for any in-store touchpoint.

Ex, danglers, special features.