Marketing Coordinator
Role Overview
Assists marketing leadership with the processing, development, and distribution of personalized and community-specific marketing materials.
Assists the division with the marketing coordination of our communities, including full management of the MLS and website.
Duties and Responsibilities (includes but not limited to)
• Organizes and processes work requests from New Home Consultants.
• Produces job requests and coordinates with corporate marketing on the development of the materials.
• Supports the inventory home marketing program by processing website updates, tracking completion dates, labeling photos to upload, uploading interactive floorplans, and reviewing pricing for accuracy.
• Manages, maintains, and audits the MLS content. Partners with accounting to update new inventory homes, entering the data (descriptions, floorplans, photos, etc.) accordingly.
• Organizes and prioritize changes to home listings status.
• Coordinates photoshoots and virtual tours with internal and external partners.
• Assist Sales Team in assessing marketing needs and helping to develop individual marketing plans including identification of new marketing venues and ideas to drive new traffic to their communities.
• Assists with the ordering of closing gifts.
• Plans monthly email marketing for the communities in collaboration with corporate marketing.
• Assists with social media content ideas for new home consultants and communities.
• Assists with the coordination and execution of realtor functions and community events.
• Assists in organizing new model/community grand openings events inclusive of coordinating catering, entertainment, etc.
• Coordinates new model sales center set up with Corporate/signage company.
• Assesses, orders, and maintains community and sales center signage.
• Verifies marketing invoices.
• Coordinates/updates all sales subscriptions/dues/awards with HBA.
• Purchases promotional items and distributes to sales team for special events.
• Assist with special projects as requested and perform additional duties as required.
Key Skills for This Role
Full Job Posting
Requirements
- Minimum Education and Experience:
- 4-year degree in Marketing or related field preferred coupled with 2-4 years’ experience.
- Skills and Abilities:
- Creative thinker and problem solver
- Self-motivated with persuasive, enthusiastic, and customer-service oriented personality
- Good negotiation and organizational skills
- Detail-oriented aptitude
- Excellent verbal and written communication skills for high interaction with a variety of people inside and outside of organization
- Decisiveness and good judgment, problem-solving and analytical skills.
Benefits
- M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee home purchase plan and more.
- We are committed to attracting, developing, and retaining diverse talent that reflects the customers we serve and the communities where we live and work.
- We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
- #IND123
Preferred Qualifications
- 4-year degree in Marketing or related field preferred coupled with 2-4 years’ experience.
About M/I Homes
Public U.S. homebuilder constructing and selling single-family homes for first-time, move-up, and empty-nester buyers.
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