Marketing Coordinator

Overview

Marketing Coordinator

Marketing Execution & Coordination

• Coordinate with vendors, agencies, and internal teams to ensure timely and high-quality execution of marketing initiatives.
• Support external off-site campaigns, including logistics and operational management.
• Maintain marketing calendars, ensuring alignment with business objectives and campaign timelines.

Market Research & Performance Analysis

• Conduct market research to identify industry trends, customer behavior, and competitive insights.
• Compile and analyze marketing performance metrics, including campaign results, forecasts, and consumer trends, to support strategic decision-making.
• Track and evaluate marketing campaigns, providing reports and recommendations for optimization.

Traffic & Workflow Support

• Assist the Traffic Lead in managing project timelines, tracking deliverables, and maintaining workflow efficiency across the marketing team.
• Help allocate tasks within the marketing team and follow up on pending items to meet deadlines.
• Maintain an organized system for tracking ongoing and completed projects, ensuring visibility for stakeholders.
• Managing the day-to-day workflow of live work going through the marketing department.
• Working closely with the Traffic Lead to advise on current schedules, resolve resourcing conflicts, find solutions to tight deadlines, and run weekly scheduling meetings.
• Reporting and checking on Timesheets weekly and chasing up where necessary.

Skills & Competencies

• Excellent mediation and communication skills.
• Good organizational and planning skills.

Experience Requirements

• Experience: 2-4 years in marketing coordination, marketing operations, or a similar role.
• Strong project management, organizational, and multitasking abilities.
• Understanding of traditional and digital marketing techniques, with the ability to adapt to current trends.
• Good knowledge of the steps required for delivery of creative digital marketing campaigns.
• Experience of working in a fast-paced digital agency/marketing environment, preferably in a delivery or operations role.
• Experience using Resourcing software such as Jira is desirable.
• Technical Proficiency: Familiarity with marketing tools, data analytics softwares, and Microsoft Office (Excel & PowerPoint).
• With energy, drive, and imagination, there’s no limit to where your career can go at Equiti.
• With a diverse workforce and geographical spread of offices, we strongly support career development initiatives as well as provide a range of opportunities for professional and life experiences.
• Equiti is an equal opportunity employer.
• “Equiti” refers to a group of companies consisting of seven regulated financial services companies licensed to operate in the respective jurisdictions of their incorporation, in addition to our tech and marketing hubs.
• Equiti has presence in Africa, Europe, and the Middle East.