Marketing Coordinator

De Montfort University Dubai is seeking an experienced and driven Senior Marketing Officer to join our Marketing team.

This is an exciting opportunity for a marketing professional with extensive experience in CRM, digital marketing, website management, and campaign operations to contribute to the University's student recruitment and engagement strategy.

The successful candidate will play a key role in leading CRM communications, digital marketing campaigns, website content management, reporting, marketing automation, and recruitment marketing initiatives. Working closely with internal stakeholders, external agencies, and recruitment teams, you will support the University's strategic objectives while enhancing the prospective student journey through data-driven marketing and operational excellence.**Key Responsibilities*** + Lead the planning, coordination, and execution of integrated marketing campaigns across multiple channels.

+ Manage CRM communications, workflows, email campaigns, SMS and WhatsApp communications, and marketing automation.

+ Monitor and optimise lead pipelines, customer journeys, and campaign performance to improve recruitment outcomes.

+ Produce campaign performance dashboards, lead conversion reports, customer lifecycle reports, and marketing insights for senior management.

+ Coordinate website content updates, blogs, landing pages, SEO initiatives, and CMS administration.

+ Work closely with the Leicester web team and external agencies to support website development, optimisation, and digital projects.

+ Manage relationships with external marketing agencies and third-party education platforms to ensure campaign effectiveness and brand consistency.

+ Support recruitment exhibitions, open days, and marketing events, including logistics, promotional materials, supplier coordination, and event delivery.

+ Assist with departmental budget tracking, supplier management, invoice processing, and marketing administration.

+ Support the creation of digital and print marketing materials, photography, videography, presentations, and branded content.

+ Represent the Marketing department in strategic and operational meetings and provide support to the Marketing Manager on departmental initiatives.

**Candidate Requirements****Qualifications*** + Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related discipline (Required).

+ Professional qualification or certification in CRM, CMS, Digital Marketing, Marketing Automation, or a related field (Desirable).

**Experience*** + **Ideally 5+ years of professional marketing experience**, with significant responsibility for CRM, digital marketing, campaign management, and marketing operations.

+ Proven experience working with CRM platforms and marketing automation tools.

+ Strong experience managing website content using Content Management Systems (CMS).

+ Demonstrated experience producing marketing reports, analysing campaign performance, and using data to drive continuous improvement.

+ Experience planning and delivering integrated marketing campaigns across multiple digital channels.

+ Previous experience within Higher Education, student recruitment, or the education sector is highly desirable.

+ Experience coordinating marketing events, exhibitions, agency relationships, and operational activities.

**Skills & Attributes*** + Strong analytical skills with the ability to interpret campaign data and recommend strategic improvements.

+ Excellent written and verbal communication skills.

+ Strong organisational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.

+ Creative mindset with experience supporting digital content creation and campaign development.

+ Excellent interpersonal skills with the ability to build strong relationships across departments and with external stakeholders.

+ Advanced proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint.

+ Ability to work flexibly, including occasional evenings and weekends to support recruitment events.

+ Willingness to travel locally to support University events, promotional activities, and content creation where required.

De Montfort University Dubai, part of the globally renowned DMU Leicester, is located in Dubai Internet City and delivers high-quality British education in the UAE. By joining our Marketing team, you will become part of a collaborative, innovative, and student-focused environment that plays a key role in attracting, engaging, and supporting the next generation of learners.**Please note:** This is an enrolled position, meaning applications will be reviewed, and interviews may be conducted as suitable candidates are identified. Early applications are encouraged.