Marketing Community Lead
Skills
About This Role
Role Overview
Mirai is looking for a passionate and strategic Arabic Community Manager to help us grow in the MENA region.
In this key role, you'll build our local community from scratch and lead a team of junior moderators.
You'll be the main cultural connector, making sure Mirai's global vision feels meaningful and relevant to Arabic speakers.
• Community Building & Strategy
- Launch & Growth: Set up and grow Mirai's Arabic channels on Discord, Facebook, and other relevant social platforms
- Localization: Adapt global brand messaging into native Arabic that feels authentic, accounting for regional dialects and cultural nuances
- Engagement: Design and execute community-led initiatives, including AMAs, local contests, and virtual events to drive high retention
• Leadership & Mentorship
- Team Training: Recruit, onboard, and mentor junior community moderators, providing them with the tools and guidance to succeed
- Quality Assurance: Develop internal standard operating procedures and communication guidelines for the Arabic team
- Performance Tracking: Set KPIs for junior staff and provide regular feedback to ensure a high standard of community support
• Moderation & Safety
- Cultural Sensitivity: Ensure all community interactions respect regional norms while adhering to Mirai's global safety standards
- Crisis Management: Proactively manage community conflicts and serve. Bilingual Excellence: Native-level fluency in Arabic and professional-level proficiency in English is a must. You must be comfortable communicating with a global team in English while managing the community in Arabic
- as the lead for regional crisis communication
Language & Communication (Strict Requirement)
- Cultural Literacy: Deep-rooted understanding of the MENA digital landscape, gaming/tech culture, and regional social etiquette
Experience & Skills
- Leadership: Minimum of 3+ years in a leadership or supervisory role, with a proven ability to train and manage junior employees or volunteers
- Community Management: 3-5 years of experience managing online communities (Discord, Facebook, Telegram, X)
- Technical Savvy: Expert-level knowledge of Discord server management, moderation bots, and social analytics tools
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