Marketing Associate

About Arabius

Job Description

Marketing Associate

1. Social Media Content & Management

• Develop and manage content across all social media platforms, including Instagram, TikTok, LinkedIn, Snapchat and Facebook.
• Track performance metrics, engagement rates, and growth KPIs.
• Maintain a consistent brand voice and storytelling approach.
• Plan, script, and coordinate video production (Reels, TikToks, YouTube Shorts).
• Work with tutors and the creative team to produce authentic, engaging, and trend-aligned content.
• Own the video calendar and ensure regular publishing aligned with marketing goals.

2. Influencer Marketing

• Ideate, lead, and manage influencer marketing campaigns.
• Identify, vet, and collaborate with influencers, micro-creators, and cultural voices in Saudi Arabia aligned with Arabius’ brand.
• Build and maintain long-term influencer relationships for content collaboration and event participation.

3. Community Building & Engagement

• Build and grow Arabius’ online and offline community of expats living in Saudi Arabia.
• Design and manage community engagement initiatives — language challenges, cultural quizzes, meetups, giveaways, and live sessions.
• Manage WhatsApp groups, Discord servers, or Facebook communities to encourage peer learning and participation.

4. Marketing Operations

• Ensure smooth collaboration between internal teams (content, design, tutoring) and external partners to deliver effective marketing strategies..
• Support marketing campaign setup, tracking, reporting, and budget management.
• Support the marketing team with ongoing campaign efforts across paid marketing, email marketing campaigns, etc.
• Collaborate with other departments to identify and develop effective marketing strategies.

Key Requirements

• 2–5 years of experience in marketing (focus on: content creation, influencer marketing, and community building and management)
• Deep understanding of social media trends in Saudi Arabia.
• Comfort working in a fast-moving, creative environment.
• Comfortable being on camera as and when needed
• Strong storytelling and visual communication skills.
• Excellent coordination and project management ability.
• Must be based in Riyadh
• Must be proficient in spoken Arabic

Required Skills

• Strong organizational and project management skills
• Expertise in social media management and scheduling tools
• Strong video ideation, scripting, and storytelling skills.
• Understanding of content analytics and insights (Meta Insights, TikTok Analytics, LinkedIn Analytics).
• Proficiency in tools like Canva, CapCut, or similar video editing apps.
• Understanding of influencer marketing workflows.
• Strong negotiation, communication, and interpersonal skills.
• Knowledge of community marketing and community engagement tools (WhatsApp Broadcast, Discord, Telegram, Facebook Groups).
• Strong written and verbal communication skills in English and Arabic
• Data-driven mindset to track and optimize performance metrics.

Perks of Working at Arabius

• Be part of a fast-growing Saudi brand with a meaningful mission.
• Work directly with local and international teams shaping cultural learning in the Kingdom.
• Flexible, creative, and collaborative work culture.
• Opportunities for growth and leadership in a rapidly expanding organization.
• Competitive compensation