Marketing Analytics & Attribution Manager
Skills
About This Role
Overview
We are seeking a Marketing Analytics and Technology Manager to oversee the implementation and optimization of marketing technology solutions, data analysis, and revenue attribution.
The role focuses on accurately measuring revenue generated from various marketing efforts and optimizing these channels for enhanced performance.
The successful candidate will collaborate with marketing, finance, and product teams to gather actionable insights and develop strategies that enhance overall business outcomes.
Key Responsibilities
- Collect and analyze marketing data from various channels (paid media, social media, email, etc.) to evaluate campaign performance and customer behavior.
- Provide insights on key metrics such as return on investment (ROI), customer acquisition costs, and lifetime value.
Revenue Tracking and Attribution
- Develop and maintain models for accurate revenue attribution across marketing touchpoints.
- Ensure proper tracking of user journeys, conversions, and revenue through analytics platforms (e.g., Google Analytics, Mixpanel).
- Analytics and Reporting:
- Build and maintain dashboards to report on key performance indicators (KPIs), conversion rates, and ROI.
- Prepare regular reports on marketing performance, revenue contributions, and actionable insights, and present them to senior management.
Data Layers and Technology Integration
- Develop and manage data layers for analytics tools like Google Tag Manager, ensuring data accuracy and consistency across platforms.
- Configure and integrate marketing technology tools (e.g., CRM, email platforms, analytics systems) to ensure seamless data flow and accurate reporting.
Cross-functional Collaboration
- Collaborate with marketing, sales, IT, and finance teams to optimize marketing technology systems, improve tracking accuracy, and drive overall business performance.
- Partner with finance teams to reconcile marketing expenses and revenue contributions.
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