Director Marketing Analytics
Skills
About This Role
Salary
AED 35,000 – 37,000 per month
We are currently representing a leading consumer-focused business in the GCC that is looking to appoint a Growth Analytics & Customer Intelligence Manager.
This is a strategic leadership role focused on turning customer and business data into actionable commercial growth strategies across loyalty, CRM, digital and customer engagement ecosystems.
The successful candidate will play a key role in driving customer intelligence, predictive analytics, AI-led personalisation and growth strategy across the organisation while partnering closely with commercial, product, Martech, loyalty and technology teams.
Key Responsibilities
- Lead customer intelligence and growth analytics initiatives across the business
- Develop predictive analytics frameworks focused on retention, engagement, customer lifetime value and monetisation
- Drive AI-powered personalisation and customer targeting strategies
- Build scalable analytics and self-serve reporting ecosystems
- Lead experimentation and A/B testing frameworks across digital and customer journeys
- Partner with senior leadership teams to identify growth opportunities through data-driven insights
- Manage and mentor a growing analytics and customer intelligence team
Requirements
- 10+ years’ experience within customer analytics, growth analytics, business intelligence or advanced analytics
- Strong background within retail, ecommerce, loyalty, digital or customer-centric environments
- Experience working with predictive analytics, customer segmentation, forecasting and experimentation frameworks
- Exposure to AI-driven personalisation and machine learning applications
- Strong commercial acumen with the ability to influence senior stakeholders
- Hands-on experience with SQL and strong understanding of analytics platforms such as Power BI, Tableau or Looker
- Python or R experience is highly advantageous
- This role would suit someone who can combine strategic thinking with hands-on analytical capability and who enjoys working in a fast-paced, customer-led environment.
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