company_site
Market Research
Maruti Suzuki
Gurugram, IND
Full-time
Mid
Discovered 3 weeks ago
excelpower-bipythontableau
Key Skills for This Role
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Full Job Posting
Market Research Execution
- Manage end-to-end execution of qualitative and quantitative research studies.
- Coordinate with research agencies for customer recruitment, fieldwork execution, data collection, and reporting.
- Conduct Product Clinics, Home Visits, Ethnographic Studies, Focus Group Discussions (FGDs), IDIs, and Central Location Tests (CLTs).
- Monitor study quality, timelines, and deliverables.
Questionnaire & Discussion Guide Development
- Design structured questionnaires, discussion guides, screeners, and research instruments.
- Translate business objectives into measurable research hypotheses and customer research frameworks.
- Develop probing techniques to uncover latent customer needs, emotional triggers, and purchase motivations.
- Ensure questionnaire reliability and validity for both qualitative and quantitative studies.
Psychographic Assessment & Consumer Understanding
- Lead psychographic profiling studies focusing on: o Customer mindset and values o Lifestyle aspirations o Emotional and functional needs o Mobility behaviour o Purchase motivations o Attitudes toward technology and sustainability
- Develop customer personas and segmentation frameworks.
- Conduct lifestyle & behavioural research to identify future customer trends.
- Convert psychographic insights into actionable recommendations for product planning and strategy.
Data Analysis & Insights
- Analyse qualitative and quantitative research outputs.
- Synthesize information from primary research, customer interactions, social listening, CRM, industry reports, and secondary research.
- Identify customer needs, unmet needs, market opportunities, and whitespace areas.
- Prepare management-ready insight reports and presentations with strategic recommendations.
Stakeholder Management
- Work closely with Product Planning, Marketing, Engineering, Design, Quality, and external research partners.
- Present findings and recommendations to senior stakeholders.
- Support product concept development and customer requirement identification.
Must-Have Skills
- Strong understanding of research design, sampling & methodological applications.
- Hands-on execution of qualitative and quantitative research projects
- Experience in psychographic assessment and customer segmentation
- Experience developing consumer personas and lifestyle frameworks
- Strong moderation and interviewing skills
- Expertise in ethnographic research, home visits, and in-depth interviews
- Data interpretation and insight generation capability
- Excellent presentation and storytelling skills
- Ability to work with & manage cross functional teams (Product Planning, Engineering, Marketing)
- Capability to independently manage multiple research projects from problem definition to final product recommendation
Preferred Skills
- Ability to translate consumer findings into tangible product requirements
- Statistical analysis tools (SPSS, Python, Power BI, Tableau)
- Work on techniques such as Factor Analysis, Cluster Analysis, Conjoint, PSM & other Multivariate approaches
- Social listening and digital consumer analytics
Basic Understanding Of
- Automotive industry, vehicle segments, Indian customers, New Technologies and competition landscape.
- Excellent understanding of Indian demographic aspects
- Model development process and timelines.
- Emerging Trends in Product, Powertrains, Technology, Design etc.
- Understanding of Global Auto markets.
- Expertise in MS office tools [Power Point, Word, Advanced Excel]
- Expertise in Data Analysis Tools [Eg. Power Bi] will be added advantage
Behavioural
- Ability to convert data into meaningful insights
- Excellent presentation & communication skills
- Self-driven, eager to learn and result-oriented.
- Well organized, highly motivated and able to work cross functionally.
- Good problem-solving and analytical skills
- Managing & working w
About Maruti Suzuki
Automotive10,001+Founded 1981
Maruti Suzuki India Limited is India's largest automobile manufacturer and a subsidiary of Suzuki Motor Corporation. Founded in 1981 and headquartered in New Delhi, the company manufactures and sells a wide range of passenger vehicles across India and international markets.
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