Market Research Analyst

Overview

Key Responsibilities

• Conduct market surveys and showroom visits to assess local market conditions and customer behavior.
• Design, develop, and execute market and end-user surveys.
• Research market dynamics, industry trends, and competitor activities to identify growth opportunities.
• Perform forecasting and gap analysis using statistical and quantitative methods.
• Analyze sales, operational, and market data to support strategic decision-making.
• Prepare comprehensive reports, presentations, and documentation based on research findings.
• Recommend operational and strategic improvements to enhance market presence and performance.
• Support business development initiatives through data-driven insights and market intelligence.
• Advise management and key stakeholders on market opportunities, risks, and performance trends.
• Act as a liaison between dealers and principals, managing contracts, deliveries, and coordination.
• Maintain strong relationships with dealers, clients, and vendors to ensure smooth operations.
• Meet with clients and vendors to discuss procedures, requirements, and operational matters.
• Engage with customers to build long-term relationships and resolve issues effectively.
• Coordinate marketing campaigns, dealer meetings, training sessions, and promotional events.
• Support digital marketing initiatives, including website and social media management.
• Monitor and analyze website traffic and digital performance metrics to improve outreach.
• Prepare and submit monthly reports for management and MC offices.
• Maintain accurate databases and records to ensure easy access and retrieval of information.
• Provide logistics and operational support as required.
• Perform additional tasks assigned based on evolving business needs.