Market Research Analyst

Role purpose

Research and analysis

• Manage tracking research programmes and ad hoc projects for assigned business units and departments; investigate pressing issues and present findings and recommendations.
• Explore data by customer segment to identify insights that can improve targeted services.
• Develop and maintain a database of public customer and competitor profiles and feedback.
• Liaise with external research partners for relevant data and competitor insights and distribute summarized results.
• Monitor survey distribution and scheduling to prevent targeting respondents more than once in a month.

Supplier, budget, and team coordination

• Manage project costs within the annual budget, contribute to annual budget preparation, and track expenditure.
• Manage research suppliers to ensure timely, accurate, cost-effective delivery and maintain quality control.
• Coordinate with educational institutions to recruit and train part-time face-to-face interview staff, delegate administration tasks, and supervise them.

Industry engagement

• Develop research links with airline bodies, aircraft manufacturers, and airlines, and represent the Group in research and travel industry activities including Market Research Society, ESOMAR, and IATA.
• Consult external research partners to keep informed about research techniques and software that may benefit the Group.

Experience and education

• A degree in a business discipline or postgraduate degree in a similar field is preferable.
• Five years of market research experience, including three years in a supervisory position managing client departments and suppliers.
• Airline or travel-related industry experience is preferred.

Knowledge and skills

• Knowledge of quantitative and qualitative market research techniques.
• Good knowledge of Microsoft packages such as Excel and Power BI; understanding of statistical software such as SPSS.
• Practical AI skills are essential for comparative insight reports and preparing a weekly industry update from specified sources.
• Knowledge of and interest in human behavior; strong written and presentation communication skills.
• Ability to work independently and in a team, with good negotiation skills for external suppliers.

Salary and benefits

• The posting describes an attractive tax-free salary and travel benefits, including discounts on flights and hotel stays.