Marcom Strategic Planner, CEMEA
Role Overview
Shapes market strategy and initiatives across the customer journey through Apple-owned and partner touchpoints.
Works with the market Geo Lead and Marketing and Sales peers to understand business priorities, channel dynamics, regional partnerships, and sales priorities.
Key Skills for This Role
Full Job Posting
Marcom and CEMEA
Apple Marcom oversees consumer-facing marketing and develops communications across media and platforms.
Marcom CEMEA covers localization, advertising, partner retail experience and communications, interactive and digital work, video and motion graphics, and direct marketing.
The organization plans, localizes, conceptualizes, and implements product and services communications.
Role overview
Shapes market strategy and initiatives across the customer journey through Apple-owned and partner touchpoints.
Works with the market Geo Lead and Marketing and Sales peers to understand business priorities, channel dynamics, regional partnerships, and sales priorities.
Responsibilities
- Monitor local business, political, consumer, and marketplace dynamics and mine insights to guide strategy.
- Translate insights into actionable briefs for agency partners and internal creative teams.
- Help grow Apple's business and deepen brand connections with local audiences.
Minimum qualifications
- 12+ years of strategic delivery experience in marketing, creative development, brand building, or business consulting.
- Track record leading strategic conversations with creatives, agency partners, and colleagues across internal disciplines.
- Experience synthesizing complex information into clear, compelling narratives for diverse stakeholders.
- Proven ability to build relationships, collaborate, and influence stakeholders across functions.
- Business-level English fluency for verbal and written communication.
Preferred qualifications
- Analytical skills and ability to identify patterns across sales, business, behavioral, and media data; knowledge of the CEMEA digital, social, and commerce landscape.
- Leadership skills to advocate for and guide strategy through a large cross-functional organization; ability to consider multiple perspectives.
- Commercial instincts and experience in research, business problem identification, and resolution.
- Knowledge of digital-device sales channels, including carriers, e-commerce, retailers, and third-party stores.
- Strong writing, visual storytelling, and presentation skills are required.
- Considerable experience living and working in the CEMEA region is preferred.
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