Marcom Strategic Planner, CEMEA
Role Overview
Marcom oversees consumer-facing marketing and develops and executes communications across media and platforms.
CEMEA Marcom covers localization, advertising, partner retail experience and communications, interactive and digital, video and motion graphics, and direct marketing.
The organization plans, localizes, conceptualizes, and implements product and services communications.
The planner shapes market strategy and initiatives across the customer journey through owned and partner touchpoints to grow business and deepen brand connection.
Key Skills for This Role
Full Job Posting
Marcom and role overview
Marcom oversees consumer-facing marketing and develops and executes communications across media and platforms.
CEMEA Marcom covers localization, advertising, partner retail experience and communications, interactive and digital, video and motion graphics, and direct marketing.
The organization plans, localizes, conceptualizes, and implements product and services communications.
The planner shapes market strategy and initiatives across the customer journey through owned and partner touchpoints to grow business and deepen brand connection.
Strategic planning responsibilities
- Work with the market Geo Lead and Marketing and Sales peers to understand business priorities, channel dynamics, regional partnerships, and sales priorities.
- Monitor local business, political, consumer, and marketplace dynamics for relevant insights.
- Translate insights into actionable briefs for agency partners and internal creative teams.
- Drive initiatives across the customer journey and support connections between the brand and local audiences.
Minimum qualifications
- 12+ years of strategic delivery experience in marketing, including creative development, brand building, or business consulting.
- Track record leading strategic conversations with creatives, agency partners, and internal disciplines.
- Experience translating complex information into clear, compelling narratives for diverse stakeholders.
- Proven ability to build relationships, collaborate, and influence stakeholders across functions.
- Business-level fluency in English for verbal and written communication.
Preferred qualifications
- Strong analytical skills and ability to identify patterns across sales, business, behavioral, and media data; knowledge of the CEMEA digital, social, and commerce landscape.
- Leadership skills to advocate for strategy across a large cross-functional organization; collaborative approach that considers multiple perspectives.
- Commercial instincts and experience in research, business problem identification, and resolution.
- Knowledge of digital-device sales channels, including carriers, e-commerce, retailers, or third-party stores.
- Strong writing, visual storytelling, and presentation skills are required.
- Considerable experience living and working in the CEMEA region is preferred.
Company
Apple describes its workplace as inclusive and states that reasonable accommodations are available to applicants.
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