Manager - SEO

About This Role

OMD is the world's largest media network with more than 12,000 people working in over 100 countries, promising to create what’s next for our clients. As a people-centered organization we leverage evidence-based data solutions and the power of empathy to create tailored strategies that drive sustainable growth.

Services : Strategic planning & investment management, performance marketing, data and technology consulting and implementation, analytics and e-commerce transformation/marketplace management

As an SEO Manager in an agency setting, you will be responsible for driving the SEO performance of multiple clients across various industries. You will lead the development and execution of customized SEO strategies, collaborating closely with clients, account managers, and the internal teams to achieve measurable growth. Your role involves hands-on SEO work, client communication, on-site visits, overseeing teams and ensuring the delivery of impactful results through effective search engine optimization techniques.

A Typical Day Will Include

• Client SEO Strategy Development: Develop and tailor SEO strategies for diverse clients based on their specific goals, competitive landscape, and industry trends. Ensure alignment with each client's business objectives.
• Client Relationship Management: Serve as the primary SEO contact for clients, providing regular updates, performance reports, and strategic insights. Manage client expectations and ensure that SEO deliverables are on time and within budget.
• Onboarding and Audits: Conduct comprehensive SEO audits for new clients, including keyword research, on-page analysis, technical audits, and competitor benchmarking to identify areas for improvement.
• Keyword Research and Targeting: Perform in-depth keyword research to discover opportunities, aligning with client needs, target audiences, and search intent across various industries.
• On-Page & Technical SEO: Lead on-page optimization efforts, including content improvement, metadata, internal linking, and technical SEO tasks like improving site speed, crawlability, and indexability.
• Off-Page SEO & Link-Building Campaigns: Design and execute link-building strategies, driving high-quality backlinks for clients through outreach, partnerships, and content-based link acquisition methods.
• Collaboration Across Teams: Collaborate with internal teams such as content creators, paid specialists, web developers, and account managers to ensure holistic client campaigns. Work alongside design and development teams to execute technical recommendations.
• Reporting and Analytics: Prepare regular performance reports for clients, tracking key metrics like organic traffic, rankings, conversion rates, and backlink profiles using tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush.
• Client Presentations & Performance Reviews: Present SEO strategies and performance updates to clients during review meetings. Address concerns, discuss future opportunities, and provide data-backed recommendations.
• Agency SEO Process Improvement: Continuously refine the agency's SEO processes, incorporating new tools, techniques, and methodologies to improve client results and team efficiency.
• Competitor & Market Analysis: Conduct ongoing competitor analysis for clients, providing insights into competitors' SEO performance, emerging trends, and opportunities to outpace competition.
• Team Management & Mentorship: Lead a team of SEO specialists, overseeing day-to-day activities, setting clear objectives, and providing mentorship. Conduct training sessions to enhance team expertise.
• Industry Research & Thought Leadership: Stay updated on the latest SEO trends, algorithm changes, and tools. Share insights internally and contribute to agency thought leadership through blog posts, webinars, or conferences.

The Ideal Candidate Will Have

• Proven experience as an SEO Manager or Senior SEO Specialist in an agency setting
• Expertise in creating and executing SEO strategies across various industries
• Strong client management and communication skills, with the ability to explain technical SEO concepts to non-technical stakeholders
• Proficiency in industry-standard SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog)
• Knowledge of HTML, CSS, and JavaScript and CMS systems for technical SEO audits and recommendations
• Ability to manage multiple clients and projects simultaneously in a fast-paced environment
• Strong analytical skills, with experience in data-driven decision-making and reporting
• Excellent presentation skills, with experience in client-facing meetings and reviews
• Fluency in spoken and written English, with strong communication skills
• Bachelor’s degree in marketing, communications, business, or a related field
• Only shortlisted candidates who meet our requirements will be contacted.

DIVERSITY & INCLUSION At Omnicom Media Group, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiates us as an employer of choice.

EQUAL OPPORTUNITY At Omnicom Media Group we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, gender expression, disability or any other characteristic. Each person is valued for his or her talents, expertise, experience and perspective.

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