Manager - Programming Strategy and Insights (Quantitative), Hindi Movies

About the Role:

Key Responsibilities:

• Audience Strategy & Consumer Intelligence
• Translate audience and consumption data into strategic recommendations that drive viewership growth across channels
• Analyze viewership trends, consumer cohorts, market shifts and competitive programming landscapes to uncover growth opportunities.
• Drive data-led recommendations on scheduling, slot optimization, and programming interventions.
• Identify macro trends, seasonality, festivals, and external factors influencing audience behavior and consumption patterns.
• Growth, Monetization & Business Impact
• Partner with Programming and Revenue teams to optimize audience delivery, advertising yield and content monetization.
• Recommend data-backed scheduling and inventory strategies to improve GRP performance while enhancing viewer experience.
• Support critical business moments including major sporting events, World television premieres and competitive programming periods through predictive analysis and strategic interventions.
• Balance consumer engagement goals with commercial outcomes to drive sustainable business impact.
• Strategic Business Partnering
• Collaborate with senior stakeholders across Programming, Sales, Distribution, and Business teams to influence decision-making.
• Translate complex analytics into clear, compelling business narratives for leadership teams.
• Act as a strategic advisor by identifying risks, opportunities, and performance levers in a fast-paced environment.
• Advanced Analytics & Decision Science
• Lead deep-dive analyses on content performance, audience behavior, and programming effectiveness.
• Develop repeatable frameworks and analytical models to improve audience forecasting and decision-making.
• Build scalable reporting mechanisms to track viewership trends, programming impact, and monetization performance.
• Drive a culture of data-led experimentation and continuous optimization.