Manager – Personalization & CRM Intelligence

About This Role

CSi is a new, integrated business unit under Landmark Group , bringing together the most critical growth-driving capabilities into one unified engine. We are building the next phase of our growth—and at the center of it is a newly launched strategic division: CSi – Customer, Strategy & Intelligence. This isn’t just another team. This is where customer, data, product, and AI come together to shape the future of retail. It combines:

• Data & Analytics
• Loyalty (Shukran)
• Partnerships & Co-brands
• Performance & Digital Marketing
• Customer Product & Martech

CSi stands for

• C – Customer (CX) → Building seamless, end-to-end customer journeys
• S – Strategy & Analytics → Driving smarter business decisions through data
• i – Intelligence (AI + BI) → Powering everything with AI-led insights

We are looking for a Manager – Activation Infrastructure & Dynamic Content to enable scalable, efficient and personalized campaign execution by building and managing activation frameworks, product feeds and dynamic content capabilities.

Job Title: Manager – Activation Infrastructure & Dynamic Content

Job Location: Dubai

Responsibilities:

You will focus on enabling CRM and marketing teams to execute campaigns faster and at scale, reducing manual effort and unlocking advanced personalization capabilities.

Key Responsibilities

• Own product feeds and catalog structures for marketing use cases
• Enable dynamic content and recommendation frameworks
• Improve campaign build efficiency and automation
• Standardise activation frameworks across brands
• Partner with Martech Ops and CRM teams for execution readiness

Qualifications:

• 3–5+ years in Martech, CRM operations or campaign enablement
• Experience working with product feeds or ecommerce catalogs

Key Skills:

• Product feed management (Google Merchant, catalog feeds, APIs)
• CRM tools and campaign execution workflows
• Dynamic content and personalization logic
• Basic understanding of integrations and data flows
• Focus on efficiency and scalability
• Process-driven mindset
• Strong collaboration with CRM teams

Why join CSi?

This is where your role becomes bigger than just a job. You’ll get to:

• Work at the intersection of Product, Data, AI, and Customer Experience
• Build solutions that impact millions of customers across multiple brands
• Be part of a high-ownership, high-visibility team
• Solve real business problems—not just execute tasks
• Shape how modern retail operates in the region

Who should apply?

If you are someone who:

• Thinks customer-first
• Loves solving problems using data and technology
• Wants to work on AI, Martech, Product, or Analytics
• Enjoys working in a fast-paced, high-impact environment

CSi is where you should be.

We’re not just hiring for roles. We’re building the future of customer intelligence at scale.

If you want to be part of something that is strategic, visible, and truly impactful—this is your moment.